Lisa Dennis

Lisa Dennis

Senior Associate, ITSMA & President, Knowledgence Associates

As an ITSMA Senior Associate, Lisa brings over twenty-five years of marketing and sales experience to client engagements. Her training and consulting serves clients in technology, insurance, manufacturing, healthcare, and professional services industries and focuses on account-based marketing, marketing strategy, value proposition development, positioning, relationship marketing, stakeholder mapping, campaign planning, and more. Lisa is a senior member of ITSMA’s North American ABM practice and leads ITSMA’s ABM Certification Workshops in the U.S., including providing mentoring to participants. 

Prior to founding Knowledgence Associates in 1997, she held publishing, product management and marketing/sales roles at Bolt Beranek and Newman, Thomson & Thomson (a member company of The Thomson Corporation), The Center for Business Intelligence, and World Congress.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership