John Gallagher is responsible for all marketing globally for the IBM Services business. IBM Services partners with clients on their business transformations, especially concerning the phenomenon of digitally-driven change, co-creating great customer experiences with them, re-designing their core business processes, and transforming their applications and infrastructure to take advantage of today’s hybrid, multi-cloud world.
John was formerly the CMO for IBM’s Global Technology Services, which provides services for clients around the world to design, build, run and maintain critical infrastructure and systems across their IT environments. Responsibilities of this role included building and stewardship of the services brand, building market insights, product marketing, and driving demand generation for all GTS products and services. This was executed with a distributed team across all regions of the world and encompassed deep digital and traditional marketing expertise and execution.
Prior to this role, John was Vice President of Performance & Programmatic Marketing for IBM where he was responsible for Performance Marketing including Paid Media, Marketing Platforms, Analytics, and the company-wide Marketing Services Centers, which support all of IBM across the world. An important strategic re-design was completed and executed during that time, contemporizing core platforms, methods, skills, and operating models. Previous to that, John’s roles included leading the IBM Market Development and Insights team and leading the marketing and communications function for IBM across all growth markets in Asia (excluding Japan), Australia/New Zealand, Middle East & Africa, Central & Eastern Europe, and Latin America where he was responsible for market insights, demand generation for IBM products and services, communications and corporate affairs, workforce enablement, and stewardship of the IBM brand, within the growth markets geographic scope. IBM’s business in these geographies grew dramatically in that period.
An IBM marketing executive since 1995, John had previously led Demand Programs worldwide (2009), Corporate Marketing and Communications Transformation (2006-08), global ISV & Solutions Partner Marketing (2005-2006) and, while based in Europe, Software Marketing EMEA (2004-05) and Industry & Solutions Marketing EMEA (2002-03).
John graduated from Trinity College, Dublin University (BAI, Engineering/BA, Mathematics) and University of Michigan (MSc, Industrial Engineering). He joined IBM in 1984, before which he worked at a technology startup for one year.