Hans de Winkel

Hans de Winkel

Associate Director, Marketing, Global Advisory Brand, Marketing & Communications, EY

Hans is the go-to market leader in EMEIA for the Advisory practice at EY. Having worked in multiple sectors for multiple companies for almost 25 years in marketing, sales, and communications roles, he has now specialized in sales-related marketing. With a degree in Sales Management, and working as a marketing professional, Hans combines both skills to execute and bring together both functions. He has worked in the Belgian and Netherlands region for a number of years before taking on this global marketing role. After working on an international team in London and Monaco with entrepreneurs, he applied for a role in a more global environment.

EY is continuously improving the brand, marketing and communications function to contribute to the strategic priorities, and implementing an ABM methodology is one of the drivers of this improvement. EY helps build a better working world and the marketing function plays an important role is this objective. Besides his global role, Hans is part of the ABM center of excellence. His job is to implement and roll out ABM together with colleagues in the Americas and APAC. Having worked on a regional level, Hans has a keen understanding of how the regions should be set up for a successful roll out.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership