gerry davies

Gerry Davies

Senior Associate

Gerry is a veteran marketer with deep roots in Account-Based Marketing (ABM). For over 25 years, she has helped software and services companies go to market and sell more effectively. At ITSMA, she assists European-based marketing professionals with building their Account-Based Marketing (ABM) programs, working closely with their sales and account management colleagues to accelerate growth in strategic accounts.  Apart from sales and marketing alignment, her main focus has been helping vendors differentiate themselves by working more closely with customers to craft a more impactful and credible story and collaborating with key influencers such as Sourcing Advisors and Industry Analysts.

Previously, Gerry was co-founder of Tiger Lily, an influencer relations firm with key clients including Fujitsu, IBM, Microsoft, HP, and Nortel. Prior to establishing Tiger Lily, Gerry held a worldwide role as Director, Integrated Marketing for the Global Finance Industry division of Unisys, where she was responsible for raising awareness and taking new programs and services effectively to market with maximum impact. It was while in this role at Unisys that Gerry first adopted ABM techniques.





Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership