Gemma is an advocate of the movement to make marketing truly accountable for business growth. She believes that a ‘growth mindset’ is the only way marketing will continue to prove its strategic value at the highest levels of business. Intelligent, customer-centric, data-driven marketing is key to that. As an experienced ABM practitioner, Gemma leads the development and execution of a global, account-based marketing strategy for Forbes’ most innovative company in the world – ServiceNow. Her mission is to foster ABM best practices and create value for ServiceNow’s top 200 strategic customers and prospects through clearly articulating a vision for their business’ future.