Erin Cresta is a global marketing executive with over 23 years in information technology, including business intelligence, big data, security, network, and IT management software. She currently serves as SVP, Digital Marketing at Docker, Inc., leading global digital marketing/campaigns, Web strategy, and marketing operations.
Prior to Docker, Inc., Erin was the vice president of global digital marketing and operations at Hortonworks where she led a team of digital marketing operations and business development reps. In this role, she and her team were responsible for driving go-to-market strategy, demand, and pipeline generation for the company, driving transformation of digital marketing. Under her leadership, the team delivered a new global campaigns model, global webinar program, and top of funnel campaign content; strengthened the revenue tech stack; launched new lead, account scoring, ABM and nurture programs; improved partnership with finance, connecting budgeting and marketing systems to deliver automated ROI; and significantly grew the business development organization and pipeline sourced through BDRs.
Erin has held previous roles at Infoblox, HP Software, and Mercury Interactive where she led various marketing functions including demand generation, field marketing, channel marketing, and digital campaigns.