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Donna Thach

Donna Thach

Manager, Research, Data, and Analytics, ITSMA

Donna is the manager of research, data, and analytics at ITSMA. She conducts and analyzes custom research projects. She also manages ITSMA’s competency and maturity assessments to help marketing teams benchmark against peers in the industry and identify next steps in team development. She is experienced in data analysis and reporting, with skills in R, SQL, and SPSS.

Donna also has experience managing global B2B client satisfaction/loyalty studies. Prior to joining ITSMA in 2015, she was a client relationship manager at National Quality Review in Boston, where she managed and analyzed B2B client satisfaction studies for clients at large financial services companies.

Donna has a Master’s in Business Administration from Babson College, and a Bachelor of Arts in Psychology from Smith College.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership