Catherine is a senior B2B marketing professional with over 20 years’ experience gained both agency and client side. Catherine spent the past 17 years at Accenture, where she had a variety of roles across the marketing function, giving her great breadth of knowledge and understanding of marketing within complex organisational structures. She can provide practical experience and insight on a wide range of topics, from overall marketing strategy development and planning to campaign management, brand & creative development, agency management, content strategy, messaging, metrics/KPIs and more.
Catherine also has deep skills in Account Based Marketing (ABM). She is passionate about using her marketing skills to help companies manage their market position, influence sales pipeline and drive business growth. Having established and run a high-performing ABM function at Accenture UK, and delivered marketing programmes that had a significant impact on client engagement & business development, she is perfectly placed to help companies on their ABM journey. Whether it’s building an ABM programme from scratch or expanding to do something broader and deeper, Catherine has the practical skills, knowledge, network and experience to help.