Anna is an accomplished market researcher with more than 20 years of experience in qualitative and quantitative research and analysis. She is responsible for designing, conducting, managing, and delivering custom research projects, as well as research and writing for ITSMA membership studies and reports. She has conducted numerous brand awareness studies, voice of the customer/satisfaction/loyalty surveys, benchmarking analyses, buyer wants and needs evaluations, and value proposition testing.
Prior to ITSMA, Anna was a consultant in Gartner’s Market and Business Strategy Consulting group where she conducted custom research and consulting projects, authored white papers, conducted vertical analyses, and assisted corporations with their partner and alliance programs. She received a BA in Political Science from Syracuse University and a Master’s degree in Pacific International Affairs with a specialization in International Management and Latin America from the University of California, San Diego.