Abhishek Mendiratta

Abhishek Mendiratta

Sr. Director, Marketing, ABM, Demand Gen & Alliances, HCL Technologies

Abhishek Mendiratta is an achievement-driven leader with 18+ years of experience in driving global marketing programs and managing sales and delivery in strategic accounts. As Sr. Director, Marketing, ABM, Demand Gen & Alliances at HCL Technologies, he has a passion for building brands, driving growth, and offering consultancy-led solutions that enable clients to address business imperatives. His key strength is in combining industry sector segmentation with solution offerings to create go-to-market strategy for relevant centers of excellence and product offerings.

Abhishek’s journey encompasses the Sales and Marketing value chain and he has spent a predominant part of his earlier years as a Global Client Partner and was responsible for managing and ensuring solutions delivery, business development, and charting client relationships in key strategic accounts. He leveraged his consultative selling experience and Marketing acumen to create ABM 20X20, a unique framework that has helped catapult growth through ABM at HCL.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership