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Transforming Marketing for the Digital Future

May 24 @ 12:00 pm - 2:00 pm BST

  • Event, Europe, Roundtable
  • One Alfred Place, London, WC1E 7EB

ITSMA Europe Executive Roundtable – An ITSMA Member Event

B2B marketing leaders are taking positive steps to transform marketing for the digital future. They’re expanding the role of marketing, investing in new tools and analytics, sharpening thought leadership and content marketing, and often reshaping the entire organization.

Join us at this roundtable briefing where we will review key findings from recent ITSMA research highlighting three critical areas for marketing transformation: Organisation, Talent, and Culture. We will discuss:

  • The changing role of marketing to address the current trends and changes in buyer behaviour
  • What marketing capabilities will be required to fulfill the marketing team’s function in the next 12-24 months
  • What the career path for tomorrow’s marketing talent looks like, and how you can effectively attract, hire, and retain top talent
  • How the marketing organisation structure needs to change to accommodate its evolving role and talent

Supported by our guest speakers, Catherine Walker, Head of Group Enterprise Digital and Marketing Operations, Vodafone and David White, Vice President, Programs, Campaigns, and Asset Creation, Fujitsu, we will share best practice industry examples and practical tips that marketers can use to accelerate transformation in your own organisations.

We will also share ITSMA’s Marketing Transformation Maturity Model – a tool and framework to help marketing leaders manage and guide transformational change throughout their organisations.
 

Who should attend and how to register

This roundtable is applicable to marketers and learning and development professionals, and is free and for ITSMA members. Spaces are limited and on a first come, first served basis. If you would like to register or discuss who might be eligible to participate from your company, please contact Victoria Monger at vmonger@itsma.com or call +44 (0) 7971 398968.

 


Facilitator

Vincent Rousselet

Senior Director, ITSMA

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a senior associate with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

Full bio

Catherine Walker

Head of Group Enterprise Digital and Marketing Operations, Vodafone

With over 25 years’ experience in technology and services marketing, Catherine Walker has been leading Vodafone’s Digital & Marketing Operations globally since 2016. She previously served as Marketing Director at Oracle, with responsibility for Communications, Media, and Utilities customers across Western Europe, and prior to that led marketing for Fujitsu’s UK Public Sector business. Catherine began her career as a graduate trainee with ICL, working in a variety of technical, sales, and product marketing roles.

Full bio

David White

Vice President, Programs, Campaigns, and Asset Creation, Fujitsu

David White is a senior marketing executive with more than 20 years’ experience in marketing, sales, and purchasing roles throughout the ICT sector. With a proven track record of defining and delivering marketing strategy across the full marketing mix, David is passionate about driving commercial results in highly competitive technology environments.

Full bio

Venue

One Alfred Place, London
One Alfred Place, London, WC1E 7EB,
Venue phone
+44 (0)20 7000 1999
Venue website
www.onealfredplace.co.uk

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