B2B marketing leaders are moving aggressively to transform their organizations for the digital future. To win in the connected economy, they’re expanding the role of marketing, investing in new tools and analytics, sharpening thought leadership and content marketing, and often reshaping the entire organization.
New ITSMA research highlights six critical areas that marketing leaders are addressing as part of their transformation initiatives.
Hosted by ITSMA President & CEO, Dave Munn and Senior Vice President, Rob Leavitt, this briefing and discussion will explore key findings from the ITSMA research, review our new Marketing Transformation Maturity Model, and highlight best practice industry examples and practical tips that marketers can use to accelerate transformation in their own organizations.
A buffet lunch will be served at 12:00 p.m.
David C. Munn
Dave is a well-recognized thought leader in B2B services and solutions marketing. For more than 20 years, he has led the way in defining, documenting, and inspiring excellence with the ITSMA global community. Dave oversees all ITSMA strategy, partnerships, and international operations, and guides the ITSMA team in delivering a broad suite of research, education, advisory, and community services to help member companies improve marketing, sales, and business results. Full bio
Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing. Full bio
Hyatt Regency Morristown, Morristown
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