Executive engagement is one of the hottest marketing and business development currencies.
Eighty-five percent (85%) of B2B marketers see thought leadership as important or critical for building executive relationships with clients and prospects. Yet differentiation from peers and competitors in developing compelling points of view is reported by the same marketers as their biggest challenge. This clearly increases the risk that your thought leadership efforts fall into the “thought followership” trap, rather than find that all-important white space.
So, what is best-in-class thought leadership content, and how do we shape a thought leadership program in collaboration with clients and customers that maximizes business impact?
Join our host, Vincent Rousselet, Vice President, ITSMA, for an invite-only evening of interactive discussions with both industry experts and ITSMA Marketing Excellence Award Finalists. This is your opportunity to meet global thought leadership experts, including:
- Karen Hopkins, Partner, Global Brand, Marketing and Communications Leader, EY
- Ian Hunter, Vice President, Head of NWE Marketing, Fujitsu – a finalist of ITSMA’s 2019 Marketing Excellence Awards
- Wessel Voets, Global Marketing Lead for Emerging Technologies, SAP
- Fiona Czerniawska, Co-Founder and Managing Director, Source Global Research
To register your interest, please contact Victoria Monger at [email protected].
River Lounge, 1 More London Place ,
+44 20 7951 2000