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Strengthening Marketing’s Role in Driving Strategic Growth

June 12 @ 9:30 am - 1:00 pm UTC+5.5

  • Event, Roundtable
  • Adobe Tower, Bengaluru, Karnataka


ITSMA Insight Session, Bangalore: Co-hosted by Adobe

In association with Adobe, ITSMA is holding an Insight Session on the theme of “Strengthening Marketing’s Role in Driving Strategic Growth” where we will address how marketing leaders are playing a more strategic role in accelerating growth opportunities through marketing-led innovations.

This Insight Session will feature discussion on how high performance B2B marketers are transforming their organizations to play a more strategic role, bringing insights and innovation and contributing to greater revenue growth. With the right combination of people, processes, analytics, and tools, marketing organizations will be able to provide better input to business leaders to help them formulate growth strategies as well as implement the right marketing programs to support and execute the strategy.

Hosted by Adobe, the program will feature:

  • Keynote Presentation by Dave Munn, President & CEO of ITSMA. He will present ITSMA’s new research on Strengthening Marketing’s Role in Driving Strategic Growth.
  • Member Spotlight by Sunder Madakshira, Head of Marketing, Adobe
  • Leadership Perspectives Panel Discussion:
    • Facilitator: Rohit Lodhi, Vice President, Strategic Services, ITSMA India 
    • Kunal Aman, Head of Marketing and Communications, SAS-India
    • Ankur Dasgupta, VP Marketing, NTT DATA-India/APJ region 


David C. Munn

President and CEO, dmunn@itsma.com

Dave is a well-recognized thought leader in B2B services and solutions marketing. For more than 20 years, he has led the way in defining, documenting, and inspiring excellence with the ITSMA global community. Dave oversees all ITSMA strategy, partnerships, and international operations, and guides the ITSMA team in delivering a broad suite of research, education, advisory, and community services to help member companies improve marketing, sales, and business results.

Full bio

Rohit Lodhi

Vice President, Strategic Services, ITSMA India, rlodhi@itsma.com

Rohit is a global marketer and brand enthusiast with more than 20 years of experience in building highly successful programs and strategies to drive global brand initiatives and services growth. Rohit leads all of ITSMA’s work in India, including business development, member relations, events, and customized research and consulting projects.

Full bio

Sunder Madakshira

Head of Marketing for Adobe, India

Sunder has held leadership roles for over 20 years in sales and marketing functions at SAP, WIPRO, Infosys, Hindustan Unilever and VISA. His experience spans all aspects of marketing including product marketing, corporate branding, demand generation, PR, corporate social responsibility, government relations and talent branding.

Full bio

By Invitation Only

Participation is open to senior marketing executives and managers from all B2B technology and services organizations, but you must request an invitation from ITSMA. If you would like to attend or receive more information, please contact Rohit Lodhi at rlodhi@itsma.com or Benifer Irani at birani@itsma.com



Adobe Tower, Bengaluru
Block A, Prestige Platina Tech Park, Marathahalli-Sarjapur Outer Ring Rd Bhoganahalli Village, Hobli, Kadubeesanahalli, Varthur, Bengaluru, Karnataka, 560087
Venue phone

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