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Strengthening Marketing as a Driver of Strategic Growth

May 30 @ 12:00 pm - 2:00 pm BST

  • Event, Europe, Roundtable
  • One Alfred Place, London, WC1E 7EB

ITSMA Europe Executive Roundtable – An ITSMA Member Event

Over the last few years, B2B marketing leaders are reporting a continued expansion of the role of marketing. For many, the marketing team has now established itself as an indispensable driver to the strategic growth of their organization.

Join us at this roundtable briefing where we will review key findings from recent ITSMA research highlighting the critical areas for strengthening marketing as a driver of strategic growth. We will discuss:

  • How marketers can gain a reputation for strategic impact
  • What hurdles get in the way of strategic growth and how to overcome them
  • Building strategic marketing skills
  • Prioritizing the Marketing ‘To-Do’ list to solidify the strategic impact of your team
  • How to measure long term value from marketing

Supported by guest speakers Dr. Charles Doyle, former global CMO of Clifford Chance and JLL, and Sarah Alspach, EY EMEIA Brand, Marketing and Communications Director, we will share best practice industry examples and practical tips that marketers can use to position their team at the heart of their organization’s strategic success. We will also share the latest version of ITSMA’s Marketing Transformation Maturity Model—a tool and framework to help marketing leaders manage and guide transformational change throughout their organizations.
 

Who should attend and how to register

This roundtable is aimed at senior marketers and strategists, and is free for ITSMA members. Spaces are limited and on a first come, first served basis. If you would like to register or discuss who might be eligible to participate from your company, please contact Victoria Monger at vmonger@itsma.com or call +44 (0) 7971 398968.


Facilitators

Vincent Rousselet

Vice President, ITSMA

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

Full bio

Dr. Charles Doyle

Senior Advisor

Dr. Charles Doyle is a global Chief Marketing Officer, an international business consultant, a strategy advisor and board level independent director. He specializes in brand, marketing and communications strategy. With over 35 years of experience working in international companies in the USA, Europe and Asia, Charles has worked in professional services and business to business marketing across multiple sectors and industries.

Full bio

Sarah Alspach

EY EMEIA Brand, Marketing and Communications Director

Leveraging the breadth and depth of her professional knowledge, Sarah is EY EMEIA Brand, Marketing and Communications Director and leads EY teams in bringing the brand to life, helping them enable and engage to drive future growth. She is seasoned in brand strategy, proposition development, team building, change management, collaboration and integration, advertising, digital (online, retail and social), customer relationship marketing, public relations, point of sale and experiential.

Full bio

 

Venue

One Alfred Place, London
One Alfred Place, London, WC1E 7EB,
Venue phone
+44 (0)20 7000 1999
Venue website
www.onealfredplace.co.uk

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