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Strengthening Marketing as a Driver of Strategic Growth

June 6, 2019 @ 11:00 am - 12:00 pm EDT

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Over the last few years, B2B marketing leaders have been reporting a continued expansion in the role of marketing. For many, the marketing team has now established itself as an indispensable driver of strategic growth.

Join us for this webcast where we will review key findings from recent ITSMA research highlighting areas for strengthening marketing as a strategic driver. We will discuss:

  • How marketers can gain a reputation for strategic impact
  • What hurdles get in the way of strategic growth and how to overcome them
  • Building strategic marketing skills
  • Prioritizing the Marketing ‘To-Do’ list to solidify the strategic impact of your team
  • How to measure long term value from marketing

Supported by guest speakers Eric Peterson, Vice President of Health Care Operations Marketing, Optum, and Catherine Dutton, Vice President, Marketing, Atos, we will share best practice industry examples and practical tips that marketers can use to position their team at the heart of their organization’s strategic success.

We will also share the latest version of ITSMA’s Marketing Transformation Maturity Model—a tool and framework to help marketing leaders manage and guide transformational change throughout their organizations.

This webcast is aimed at senior marketers and strategists. It is complimentary for ITSMA member companies and $195 for non-members.


Vincent Rousselet

Vice President

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

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Julie Schwartz

Senior Vice President, Research & Thought Leadership, [email protected]

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.

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General Information

ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.

Interested in learning more about the topics we cover? Send us a note at [email protected] or with our Contact Form.


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