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Virtual Membership Executive Roundtable: Rethinking Marketing for the Next Normal

Virtual Membership Executive Roundtable: Rethinking Marketing for the Next Normal

May 19 @ 10:30 am - 12:00 pm EDT

  • Event, Roundtable

Amid the current disruption, marketing leaders need to look ahead to the “next normal” even as we continue to adjust existing plans and programs on a daily basis. But how should we approach the relevant questions given the radical uncertainty that we’re likely to face for many more months, or even longer?

ITSMA’s Virtual Executive Roundtable for members only is designed to explore where marketing leaders are focused now, key challenges for the rest of the year, and what matters most in planning for what’s next. Using the six dimensions of ITSMA’s Marketing Transformation Model as a guide, we’ll dig in together to identify the most important issues and priorities facing marketing leaders today and the ones that will be critical as we move toward 2021 and beyond.

Participation in the Roundtable is limited to the Executive Sponsors from ITSMA member companies, with consideration given to designated senior-level alternates. Participants must agree to the Chatham House Rule: We will encourage open sharing of ideas and perspectives but keep all individual comments and affiliations confidential. ITSMA will publish, and participants can use, the general ideas and conclusions after the roundtable but not identify individual contributions.

To reserve your spot, please contact Christina McCarron.


Executive sponsors are also invited to attend any of ITSMA’s complimentary Virtual Marketing Leadership Forum, also taking place on May 19.

There will be three sessions on the following:

  • Leading Marketing through the Pandemic: ITSMA Insight on Near-Term Priorities
  • Lessons from the Front Lines: CMO Perspectives on Marketing Amid Uncertainty
  • Rethinking Field Marketing and ABM: Learning from KPMG and Pure Storage

Presenters

Beverley Burgess
ITSMA
Senior Vice President and ABM Practice Lead

Bev is an industry expert in marketing technology services and literally wrote the book on it (Marketing Technology as a Service, Wiley 2010). She is best known as an authority on Account-Based Marketing (ABM), being the first to classify it when developing the approach jointly with several clients. She is co-author of the book, A Practitioner’s Guide to Account-Based Marketing (Kogan Page, 2017), and leads ITSMA’s ABM practice. Bev is also the author of the forthcoming book, Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business (Kogan Page, 2020). Full bio

Rob Leavitt
ITSMA
Senior Vice President, Consulting

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing. Full bio

David C. Munn
ITSMA
President and CEO

Dave is a well-recognized thought leader in B2B services and solutions marketing. For more than 20 years, he has led the way in defining, documenting, and inspiring excellence with the ITSMA global community. Dave oversees all ITSMA strategy, partnerships, and international operations, and guides the ITSMA team in delivering a broad suite of research, education, advisory, and community services to help member companies improve marketing, sales, and business results. Full bio

Vincent Rousselet
ITSMA
Vice President

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more. Full bio

Julie Schwartz
ITSMA
Senior Vice President, Research & Thought Leadership

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information. Full bio

Enriching discussion and thought provoking presentations. Appreciated the opportunity to connect with like-minded colleagues. 

– Vito Labate, Global Head, Sector & Industry Marketing, Capgemini

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