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Realizing the Promise of Marketing Technology

April 2, 2013 @ 12:00 am EST

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Road Show – Lunch Briefing

Realizing the Promise of Marketing Technology

Sharing informationApril 2, 201312:00–2:00 pm ETNewton, MA(Free for ITSMA members)Also in:New York, NYApril 4, 2013Santa Clara, CAApril 11, 2013 


B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. With over 350 marketing technology vendors knocking on your door, pitching software to automate, optimize, monitor, distribute, and analyze every aspect of the marketing function, companies are getting serious about their use of marketing software and tools.ITSMA’s latest research with B2B marketers explores where marketers are in their use of utilization of marketing technology. From what categories of software they’re buying, levels of investment, the kinds of skills they’re hiring, what governance practices they have in place, and the ways in which their relationships with sales and IT are evolving. We’ve also identified the best practices of “tech savvy” marketing leaders that we’ll reveal.Join ITSMA’s Dave Munn, President and CEO, and Dan Armstrong, Director of Research, to learn where marketing is on its journey to realize the promise of marketing technology.Join us for a fun and interactive session.A Luncheon Buffet will be available at 12:00 Noon.

Lead Facilitators

Dave MunnPresident & CEOITSMALearn More >
DanDan ArmstrongDirector of ResearchITSMALearn More >

Event & Location Information

Event Date: April 2, 2013Event Time: 12:00–2:00 pm ETMember price: No ChargeNon-member price: $95Event Location: Boston Newton Marriott, 2345 Commonwealth Ave., Newton, MAWebsite: http://www.marriott.com/hotels/travel/bosnt-boston-marriott-newton/Special Requests: If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or on +1-781-862-8500, Ext. 121.  

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