Loading Events

Optimizing ABM’s Impact: Priorities for 2018 and Beyond

September 12, 2017 @ 8:30 am - 3:30 pm EDT

  • Summit, Event, North America
  • Studio Arte, New York, NY

You won’t want to miss this practical, case study-packed forum with ideas and insights galore to help you get the most out of your account-based marketing program in 2018.

Just $299 to attend or $249 if you’re an ITSMA member (contact Lisa Hafer, Membership Engagement Manager, at lhafer@itsma.com to receive the discount code).

Co-sponsored and organized by ITSMA and the ABM Leadership Alliance*, the forum will feature:

  • New benchmark data on how industry leaders are organizing, executing, and driving growth and innovation with three types of ABM (1:1, 1:Few, and 1:Many)
  • Case study examples from top B2B firms on best practices and lessons learned from the field
  • Practical insight on key 2018 issues including account selection and segmentation, campaign planning, personalization, partnering with sales, technology and tools, and measuring and communicating success

Designed for experienced ABM program leaders and practitioners, the forum will provide a unique opportunity to share ideas and compare notes with ABM veterans and peers as well as the pioneers of ABM strategy, education, and program execution. 

Featured speakers include ABM leaders from Brightcove, CA, Microsoft, MongoDB, SAP, Splash, Teradata, and more.

Participants will also receive copies of a major new research report by ITSMA and the ABM Leadership Alliance, as well as an ABM planning workbook for 2018.

For a sneak peek at the research, check out our recent Webcast, Three Types of ABM: Current Practices and 2018 Plans.

*The ABM Leadership Alliance brings together leading ABM-focused technology and data vendors, including Demandbase, Bizable, Engagio, Radius, Optimizely, LookBookHQ, Certain, and Salesforce.


8:30 – 9:00 AM Breakfast & Networking
9:00 – 9:15 AM Welcome
9:15 – 10:00 AM Optimizing your investments in ABM
10:00 – 10:30 AM Measuring and Communicating ABM Success
10:30 – 11:15 AM Selecting and Segmenting Target Accounts
11:15 – 11:45 AM Designing and Managing Campaigns
11:45 – 12:40 PM Lunch & Birds of a Feather Discussions
12:40 – 1:00 PM Dessert & Networking
1:00 – 1:30 PM Leveraging Personalization to Get Results
1:30 – 2:00 PM Partnering with Sales
2:00 – 2:45 PM Broadening and Deepening Your Program
2:45 – 3:30 PM Wrap-up & Closing



Amy Craven
TeamLead, ABM Program Office,
North America Marketing
Dave Munn
President and CEO 
Erica Short
Global Account-Based Marketing Manager
CA Technologies
Rob Leavitt
Senior President 
Rudy Dillenseger 
Director of Account Based Engagement 
Chris Bondhus
Senior Director, Demand Generation
Brightcove Inc.
Rose Morabito
Digital Campaign Manager
Brightcove Inc.
Jessica Fewless
VP, ABM Strategy, Field & Channel Marketing 
Amy Holtzman
VP of Marketing
Scott Sobers, VP, ABM and Americas Field Marketing, Teradata 
Mat Rider, Global Director of Digital and Social Media Marketing, MongoDB  




Studio Arte, New York
265 W 37th Street, New York, NY, 10018
Venue phone

Want to gain free access to all our tools and resources?

Become a member and get access to the latest insight from ITSMA.