You won’t want to miss this practical, case study-packed forum with ideas and insights galore to help you get the most out of your account-based marketing program in 2018.
Just $299 to attend or $249 if you’re an ITSMA member (contact Lisa Hafer, Membership Engagement Manager, at email@example.com to receive the discount code).
Co-sponsored and organized by ITSMA and the ABM Leadership Alliance*, the forum will feature:
- New benchmark data on how industry leaders are organizing, executing, and driving growth and innovation with three types of ABM (1:1, 1:Few, and 1:Many)
- Case study examples from top B2B firms on best practices and lessons learned from the field
- Practical insight on key 2018 issues including account selection and segmentation, campaign planning, personalization, partnering with sales, technology and tools, and measuring and communicating success
Designed for experienced ABM program leaders and practitioners, the forum will provide a unique opportunity to share ideas and compare notes with ABM veterans and peers as well as the pioneers of ABM strategy, education, and program execution.
Featured speakers include ABM leaders from Brightcove, CA, Microsoft, MongoDB, SAP, Splash, Teradata, and more.
Participants will also receive copies of a major new research report by ITSMA and the ABM Leadership Alliance, as well as an ABM planning workbook for 2018.
For a sneak peek at the research, check out our recent Webcast, Three Types of ABM: Current Practices and 2018 Plans.
*The ABM Leadership Alliance brings together leading ABM-focused technology and data vendors, including Demandbase, Bizable, Engagio, Radius, Optimizely, LookBookHQ, Certain, and Salesforce.
|8:30 – 9:00 AM
||Breakfast & Networking
|9:00 – 9:15 AM
|9:15 – 10:00 AM
||Optimizing your investments in ABM
|10:00 – 10:30 AM
||Measuring and Communicating ABM Success
|10:30 – 11:15 AM
||Selecting and Segmenting Target Accounts
|11:15 – 11:45 AM
||Designing and Managing Campaigns
|11:45 – 12:40 PM
||Lunch & Birds of a Feather Discussions
|12:40 – 1:00 PM
||Dessert & Networking
|1:00 – 1:30 PM
||Leveraging Personalization to Get Results
|1:30 – 2:00 PM
||Partnering with Sales
|2:00 – 2:45 PM
||Broadening and Deepening Your Program
|2:45 – 3:30 PM
||Wrap-up & Closing
TeamLead, ABM Program Office,
North America Marketing
President and CEO
Global Account-Based Marketing Manager
Director of Account Based Engagement
Senior Director, Demand Generation
Digital Campaign Manager
VP, ABM Strategy, Field & Channel Marketing
VP of Marketing
|Scott Sobers, VP, ABM and Americas Field Marketing, Teradata
|Mat Rider, Global Director of Digital and Social Media Marketing, MongoDB
Studio Arte, New York
265 W 37th Street,