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Optimizing ABM’s Impact: Priorities for 2018 and Beyond

September 12 @ 9:00 am - 3:00 pm EDT

  • Event, North America, Summit
  • New York, NY


Details and registration are coming soon, but you won’t want to miss this practical, case study-packed forum with ideas and insights galore to help you get the most out of your account-based marketing program in 2018.

Co-sponsored and organized by ITSMA and the ABM Leadership Alliance*, the forum will feature:

  • New benchmark data on how industry leaders are organizing, executing, and driving growth and innovation with three types of ABM (1:1, 1:Few, and 1:Many)
  • Case study examples from top B2B firms on best practices and lessons learned from the field
  • Practical insight on key 2018 issues including account selection and segmentation, campaign planning, personalization, partnering with sales, technology and tools, and measuring and communicating success

Designed for experienced ABM program leaders and practitioners, the forum will provide a unique opportunity to share ideas and compare notes with ABM veterans and peers as well as the pioneers of ABM strategy, education, and program execution.

Participants will also receive copies of a major new research report by ITSMA and the ABM Leadership Alliance, as well as an ABM planning workbook for 2018.

For a sneak peek at the research, check out our August 17 Webcast, Three Types of ABM: Current Practices and 2018 Plans.

*The ABM Leadership Alliance brings together leading ABM-focused technology and data vendors, including Demandbase, Bizable, Engagio, Radius, Optimizely, LookBookHQ, and Certain.



Studio Arte, New York
265 W 37th Street, New York, NY, 10018
Venue phone
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