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Events › LTI: No Marketer Left Behind

LTI: No Marketer Left Behind

April 30, 2019 @ 11:00 am - 11:35 am EDT

  • Webcast

ITSMA’s new Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2018 for best performance in marketing B2B services and solutions in categories including account-based marketing, customer success, digital transformation, sales enablement, thought leadership, and more.

Join ITSMA’s Donna Thach, Manager, Research, Data, & Analytics and guest speaker Peeyush Dubey, Chief Marketing Officer, Larsen & Toubro Infotech (LTI) for our fifth presentation in this series.

Learn about LTI’s 2018 diamond award-winning program No Marketer Left Behind in the Transforming Marketing: Talent, Organization, and Culture category. Hear how their marketing team went through a holistic transformation to reduce dependence on limited channels, expand their global presence, induct new agency partners, and improve their overall perception as just a support function. The resulting benefits included increased digital revenue, with website traffic quadrupling, social media feeds becoming more engaging, and an impactful, influencer relations program improving the company’s awareness and perception.

In a nutshell, Peeyush will share 20 things he’s learned in 20 years as a marketer…to not be left behind!

ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2019 MEA Program is now accepting submissions!

Register below for this complimentary webcast through our BrightTALK channel.


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