The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact?
Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.
Please join ITSMA’s Rob Leavitt, SVP, Consulting, and Peter Isaacson, CMO, Demandbase for this joint webcast when we release our third annual study, and review key findings and recommendations for 2020, including:
- Top tactics and metrics for the three types of ABM – 1:1, 1:Few, and 1:Many
- Critical program challenges
- Tools and technologies in common usage, and what’s coming next
- What more mature programs do differently than those in early development
- Best practices for ABM leaders
Guest speakers, including Craig Rones, Vice President, Marketing, NTT DATA Services, Evan Liang, CEO, LeanData, and Rachel Reynolds, Director, Account Based Marketing, Flexential, will be on hand to share their own insights and success stories on moving ABM programs from the pilot stage to maturity.
Webcast registrants will get early access to the full report before the general release. In the meantime, take a look at Raising the Game with ABM: 2018 ABM Benchmark Study and Driving Growth with Three Types of ABM: How Companies Are Leveraging ABM for Maximum Business Impact (2017 ABM Benchmark Study).