The continued transformation of marketing from a support organization to a strategic growth driver has inspired an important rethink of how best to measure and report marketing impact. Rather than focus on activities, outputs, and marketing-qualified leads, B2B marketers are shifting to business outcome metrics that cover the 3 R’s of strategic marketing: Reputation, Relationships, and Revenue.
Join Julie Schwartz, ITSMA Senior Vice President, Research & Thought Leadership, and Donna Thach, ITSMA Manager of Research, Data, & Analytics, as they share highlights from ITSMA’s most current research and case studies on marketing best practices to identify, measure, and communicate the impact on KPIs that matter most to drive improvement in marketing performance and impact the business.
This webcast is complimentary for ITSMA member companies and $195 for non-members.
Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.Full bio
Manager, Research, Data, and Analytics
Donna is the manager of research, data, and analytics at ITSMA. She conducts and analyzes custom research projects. She also manages ITSMA’s competency and maturity assessments to help marketing teams benchmark against peers in the industry and identify next steps in team development. She is experienced in data analysis and reporting, with skills in R, SQL, and SPSS.Full bio
ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.
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