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Measuring What Matters in B2B Marketing

September 26 @ 12:00 pm - 2:00 pm BST

  • Event, Europe, Roundtable
  • One Alfred Place, London, WC1E 7EB

ITSMA Europe Executive Roundtable

Do you struggle with knowing which metrics are important to track to improve marketing performance? You are not alone. Even with today’s technology to help with better tracking, ITSMA’s recent research on marketing metrics shows that many are still challenged.

Join us at this roundtable briefing in Central London where we will discuss highlights from this research to see what marketing metrics matter the most to B2B marketers.

Vincent Rousselet, ITSMA Vice President, will play host to guest speaker Mehul Kapadia, Global Head of Marketing at Tata Communications. Mehul will share the approach and philosophy behind his organization’s marketing measurement, blending customer centricity and end-to-end tracking. He will provide his perspective on how marketers can use their data to drive marketing performance and business impact.

Who should attend and how to register

This roundtable is aimed at senior marketers. Spaces are limited and on a first come, first served basis. If you would like to register or discuss who might be eligible to participate from your company, please contact Victoria Monger at vmonger@itsma.com or call +44 (0) 7971 398968.


Vincent Rousselet

Vice President, ITSMA

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

Full bio

Mehul Kapadia

Global Head of Marketing, Tata Communications

Mehul Kapadia is the Global Head of Marketing at Tata Communications. In this role, he is responsible for bridging the customer-centric operations of the company’s Customer Success Group (sales & client services) and the innovations of the company’s product team to build Tata Communications’ brand – by creating customer awareness and advocacy through a multi-dimensional marketing strategy that fuels future growth.

Full bio



One Alfred Place, London
One Alfred Place, London, WC1E 7EB,
Venue phone
+44 (0)20 7000 1999
Venue website

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