Loading Events

Strengthening Marketing’s Role in Customer Experience and Success

December 14, 2017 @ 11:00 am - 12:00 pm EST

This event has passed

The accelerating move to all things digital in B2B has put a premium on customer experience and success. As we and our clients prioritize digital transformation, the opportunity to create more personalized, value-based, and data-driven experiences has grown dramatically, but so too has the challenge to deliver.

This 60-minute ITSMA webcast digs deep into the new requirements for customer experience in the digital age, and the opportunity that marketing has to lead the way forward. Based on research and experience with B2B industry leaders, the webcast will highlight three specific initiatives that marketers can take to enhance customer and business value through the entire customer lifecycle:

  • Design an integrated, full lifecycle experience
  • Drive cross-organizational commitment and support
  • Integrate innovation at every stage

The webcast will include data from ITSMA’s new How Buyers Choose research, best practice examples, and a conversation with leading practitioners that have developed award-winning customer experience and success programs at Finastra and Unisys.

This briefing is complimentary for ITSMA members and $195 (€160) for non-members.


Rob Leavitt

Senior Vice President, rleavitt@itsma.com

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing.

Full bio

Judy Jones

Director of Client Success, Unisys

Judy Jones is the Director of Client Success at Unisys. In this role, Judy is responsible for development and execution of strategies to drive high levels of client satisfaction and advocacy. In her 30+ years with Unisys, Judy has held various positions in sales, solution marketing, program management, sales enablement, analyst relations, and communications at the local, regional and global levels.

Full bio

Chris Adlard

Senior Manager, Global Customer & Strategic Partner Engagement, Finastra

Chris is Senior Manager, Global Customer & Strategic Partner Engagement at Fintech giant, Finastra. He and his team are missioned to bolster Finastra’s market leadership position in the area of customer and partner centricity. In his role, Chris has spearheaded the conception, development and launch of innovative client engagement programmes such as Finastra Connect, the Customer Health Index, global account planning and customer journey mapping.

Full bio

General Information

ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.

Interested in learning more about the topics we cover? Send us a note at info@itsma.com or with our Contact Form.

Want to gain free access to all our tools and resources?

Become a member and get access to the latest insight from ITSMA.