The accelerating move to all things digital in B2B has put a premium on customer experience and success. As we and our clients prioritize digital transformation, the opportunity to create more personalized, value-based, and data-driven experiences has grown dramatically, but so too has the challenge to deliver.
This 60-minute ITSMA webcast digs deep into the new requirements for customer experience in the digital age, and the opportunity that marketing has to lead the way forward. Based on research and experience with B2B industry leaders, the webcast will highlight three specific initiatives that marketers can take to enhance customer and business value through the entire customer lifecycle:
- Design an integrated, full lifecycle experience
- Drive cross-organizational commitment and support
- Integrate innovation at every stage
The webcast will include data from ITSMA’s new How Buyers Choose research, best practice examples, and a conversation with leading practitioners that have developed award-winning customer experience and success programs at Finastra and Unisys.
This briefing is complimentary for ITSMA members and $195 (€160) for non-members.
Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing. Full bio
Director of Client Success, Unisys
Judy Jones is the Director of Client Success at Unisys. In this role, Judy is responsible for development and execution of strategies to drive high levels of client satisfaction and advocacy. In her 30+ years with Unisys, Judy has held various positions in sales, solution marketing, program management, sales enablement, analyst relations, and communications at the local, regional and global levels.Full bio
Senior Manager, Global Customer & Strategic Partner Engagement, Finastra
Chris is Senior Manager, Global Customer & Strategic Partner Engagement at Fintech giant, Finastra. He and his team are missioned to bolster Finastra’s market leadership position in the area of customer and partner centricity. In his role, Chris has spearheaded the conception, development and launch of innovative client engagement programmes such as Finastra Connect, the Customer Health Index, global account planning and customer journey mapping. Full bio
ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.
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