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Events › Marketing Vision 2019 – ITSMA’s Annual Conference & Awards Ceremony

October 14-16, 2019

  • MIT Samberg Conference Center, Cambridge, MA

ITSMA’s annual conference on “what’s next” for B2B services and solutions marketing. 

Marketing Vision 2019 Logo

Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy–and this year we’re celebrating the 25th anniversary of our event!  Our 2019 program promises to provide insight and best practice examples for marketers to apply to their own organization in this era of digital transformation.

We have a great line-up of speakers with presentations that will challenge your thinking:

https://youtu.be/5DkwOFy9IdM

Featured Keynote

  • Andrew McAfee, Co-Founder and Co-Director, Initiative on the Digital Economy & Principal Research Scientist, MIT Sloan School of Management. He is also the co-author of the New York Times Best Seller, The Second Machine Age, and author of the new book, More From Less.

Featured Presenters

  • Vala Afshar, Chief Digital Evangelist, Salesforce
  • Teresa Barreira, SVP/Global Chief Marketing Officer, Publicis Sapient
  • Valerie Beaulieu, Chief Marketing Officer, Microsoft US, Microsoft Corporation
  • Scott Brinker, VP, Platform Ecosystem, HubSpot & Editor of chiefmartec.com
  • Bev Burgess, Senior Vice President & ABM Practice Lead, ITSMA
  • David Bush, Director, Marketing Analytics & Data Science, IBM
  • Andrea Clatworthy, Head of Account Based Marketing, EMEIA, Fujitsu
  • Michelle Cooper, Senior Vice President, North America Marketing, SAP
  • Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University
  • John Della Volpe, Founder and CEO, SocialSphere & Director of Polling, Harvard Kennedy School’s Institute of Politics
  • Lisa Dennis, Senior Associate, ITSMA & President, Knowledgence Associates
  • Julie Freeman, Chief Marketing & Communications Officer, Services, Tata Consultancy Services
  • Louise Jefferson, Senior Associate, ABM Practice, ITSMA
  • Marianna Kantor, Chief Marketing Officer, Esri
  • Rob Leavitt, Senior Vice President, Consulting, ITSMA
  • Kathy Macchi, Senior Associate, ITSMA & Vice President, Consulting Services, Inverta
  • Paul Mackender, Chief Revenue Officer, Agent3
  • Dave Munn, President & CEO, ITSMA
  • Tracey O’Shea, Senior Director, Americas Field Marketing Programs and Operations, ServiceNow
  • Vincent Rousselet, Vice President, ITSMA
  • Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA
  • Donna Thach, Manager, Research, Data, & Analytics, ITSMA
  • Larry Weber, Author & CEO, Racepoint Global

One of the highlights of Marketing Vision is our Marketing Excellence Awards Ceremony, which honors companies that have demonstrated the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

Take a look at our 2019 MEA finalists!

Small venue with engaged attendees, allowing for excellent opportunities to share stories, best practices, and challenges.

Julianna Benedick, Marketing Director, Panasonic

Who Should Participate & Why

Marketing Vision is designed for marketing, strategy, and business development executives and professionals who want to learn from industry peers, explore relevant new thinking, bring their marketing practices to the next level, and network with like-minded leaders.

Extend your learning with one-on-one advice: Schedule a side meeting with an ITSMA expert to dig deeper into critical issues, challenges, and opportunities.

Bring your team, too: Virtual meetings are convenient, but face-to-face time is priceless. Share the learning with colleagues and leverage conference content and connections across the organization:

  • Convene a team meeting before or after the conference to explore new approaches for the next calendar year
  • Help team members learn new skills and elevate their perspective
  • Reward and recognize your team’s hard work

Sponsorship Opportunities

Sponsoring ITSMA’s annual Marketing Vision conference is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Contact Dirk Mullenger at dmullenger@itsma.com for more information.

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Cancellation, Refund, and Photo Policies

Cancellations and substitutions must be in writing and forwarded to ITSMA via email to lcarroll@itsma.com.

  • Full refund or future event credit given 30+ days prior to the event
  • $250 cancellation fee 15–29 days prior to the event
  • No shows will incur the full event fee
  • Substitutions for this program must be approved by ITSMA prior to the start of the program

Participants at this event agree to allow ITSMA to take photos during the event. Pictures captured by ITSMA’s photographer may be used in future promotional materials or presentations. For questions or concerns, please contact us at info@itsma.com.

 

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Speakers
Agenda
Fees & Hotel Info
Speakers

With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.

Vala Afshar
Chief Digital Evangelist, Salesforce
Teresa Barreira
SVP/Global Chief Marketing Officer, Publicis Sapient
Valerie Beaulieu
Chief Marketing Officer, Microsoft US, Microsoft Corporation
Scott Brinker
VP Platform Ecosystem at HubSpot & Editor of chiefmartec.com
Beverley Burgess
Senior Vice President and ABM Practice Lead, ITSMA
David Bush
Director of Marketing Analytics & Data Science, IBM
Andrea Clatworthy
Head of Account Based Marketing, EMEIA at Fujitsu
Michelle Cooper
Senior Vice President, North America Marketing, SAP
Jonathan Copulsky
Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University
John Della Volpe
Founder and CEO, SocialSphere & Director of Polling, Harvard Kennedy School's Institute of Politics
Lisa Dennis
Senior Associate, ITSMA & President, Knowledgence Associates
Julie Freeman
Chief Marketing & Communications Officer, Services, Tata Consultancy Services
Louise Jefferson
Senior Associate, ITSMA
Marianna Kantor
Chief Marketing Officer, Esri
Rob Leavitt
Senior Vice President, Consulting, ITSMA
Kathy Macchi
Senior Associate, ITSMA & Vice President, Consulting Services, Inverta
Paul Mackender
Chief Revenue Officer, Agent3
Andrew McAfee
Co-Founder and Co-Director of the Initiative on the Digital Economy and a Principal Research Scientist at the MIT Sloan School of Management
David C. Munn
President and CEO, ITSMA
Vincent Rousselet
Vice President, ITSMA
Julie Schwartz
Senior Vice President, Research & Thought Leadership, ITSMA
Donna Thach
Manager, Research, Data, and Analytics, ITSMA
Larry Weber
Chairman & Chief Executive Officer, Racepoint Global, and author of 'Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose'
Agenda

Monday, October 14, 2019 - Boston Marriott Cambridge

  • 1:00 pm - 4:30 pm

    Pre-Conference Workshops

    Broadening and Deepening Executive Engagement: A Portfolio Approach to C-Suite Connection

    Rob Leavitt, Senior Vice President, ITSMA

    Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University

    Personalization with a Personal Touch: The Art and Science of Individualized Marketing

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

    Kathy Macchi, Senior Associate, ITSMA & Vice President, Consulting Services, Inverta

    The Three Types of ABM: How and Where to Use Them to Drive Better Business Outcomes

    Bev Burgess, Senior Vice President & ABM Practice Lead, ITSMA

    Louise Jefferson, Senior Associate, ABM Practice, ITSMA

    Paul Mackender, Chief Revenue Officer, Agent3

  • 5:00 pm - 7:00 pm

    Welcome Reception and Pre-Registration - Boston Marriott Cambridge, Salons 1-2, 2nd Floor

Tuesday, October 15, 2019 - MIT Samberg Conference Center

  • 7:30 am - 8:30 am

    Registration & Continental Breakfast

  • 8:30 am - 9:00 am

    Kickoff and Opening Remarks

    Dave Munn, President & CEO, ITSMA

  • 9:00 am - 9:30 am

    One-on-One Conversation: A Look Back & Ahead Over 25 Years in Marketing and Technology

    Dave Munn, President & CEO, ITSMA

    Larry Weber, CEO, Racepoint Global

  • 9:30 am - 10:00 am

    Networking Break

  • 10:00 am - 11:00 am

    Staying Ahead of Executive Engagement Trends: Highlights from ITSMA’s 2019 How Executives Engage Study

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

  • 11:00 am - 11:45 am

    Marketing Digital Transformation: The Case of Microsoft

    Valerie Beaulieu, Chief Marketing Officer, Microsoft US, Microsoft Corporation

  • 11:45 am - 1:00 pm

    Networking Lunch

  • 1:00 pm - 1:45 pm

    The Impact of AI on The Future of Work, Trust, Customer Experience, and Marketing

    Vala Afshar, Chief Digital Evangelist, Salesforce

  • 1:45 pm - 2:30 pm

    The New Rules of Marketing Technology & Operations

    Scott Brinker, VP, Platform Ecosystem, HubSpot & Editor of chiefmartec.com

  • 2:30 pm - 3:00 pm

    Transition Break

  • 3:00 pm - 3:45 pm

    Breakout Discussion Sessions

    Driving Strategic Growth

    Vincent Rousselet, Vice President, ITSMA

    Measuring and Reporting ABM Impact

    Bev Burgess, SVP & ABM Practice Lead, ITSMA

    Louise Jefferson, Senior Associate, ABM Practice, ITSMA

    Measuring What Matters to Improve Marketing Performance

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

    Donna Thach, Manager of Research, Data, & Analytics, ITSMA

    David Bush, Director, Marketing Analytics & Data Science, IBM

    Thought Leadership and Collaborative Innovation

    Rob Leavitt, Senior Vice President, ITSMA

    Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University

    Understanding the Tools and Techniques That Make Data-Driven Marketing a Reality

    Kathy Macchi, Senior Associate, ITSMA & VP, Consulting Services, Inverta

  • 3:45 pm - 4:15 pm

    Transition Break

  • 4:15 pm - 5:00 pm

    Managing the CMO Agenda: Driving Growth and Leading Change (CMO Panel)

    Facilitator: Rob Leavitt, Sr. Vice President, ITSMA

    Teresa Barreira, SVP/Global Chief Marketing Officer, Publicis Sapient

    Julie Freeman, Chief Marketing & Communications Officer, Business & Technology Services, Tata Consultancy Services

    Marianna Kantor, Chief Marketing Officer, Esri

  • 5:00 pm - 5:15 pm

    Day One Wrap-up

    Bev Burgess, SVP & ABM Practice Lead, ITSMA

    Rob Leavitt, Senior Vice President, ITSMA

    Dave Munn, President & CEO, ITSMA

    Vincent Rousselet, Vice President, ITSMA

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

  • 6:00 pm - 7:00 pm

    Networking Reception

  • 7:00 pm - 8:30 pm

    Marketing Excellence Awards Ceremony & Light Dinner

Wednesday, October 16, 2019 - MIT Samberg Conference Center

  • 7:00 am - 8:00 am

    Continental Breakfast & Networking

  • 8:00 am - 8:30 am

    Welcome Back & ITSMA Update

    Rob Leavitt, Senior Vice President, ITSMA

  • 8:30 am - 9:30 am

    KEYNOTE: More From Less: How the World is Learning to Prosper Using Fewer Resources--and What Happens Next

    Andrew McAfee, Co-Founder and Co-Director, Initiative on the Digital Economy & Principal Research Scientist, MIT Sloan School of Management

  • 9:30 am - 10:15 am

    Millennials: Greatness is Their Mission

    John Della Volpe, Founder and CEO, SocialSphere & Director of Polling, Harvard Kennedy School’s Institute of Politics

  • 10:15 am - 10:45 am

    Networking Break

  • 10:45 am - 11:30 am

    Field Marketing Leaders Discussion: How is Field Marketing Changing with the Growing Influence of ABM?

    Facilitator: Bev Burgess, Senior Vice President & ABM Practice Lead, ITSMA

    Andrea Clatworthy, Head of Account Based Marketing, Fujitsu

    Michelle Cooper, Senior Vice President, North America Marketing, SAP

    Tracey O'Shea, Senior Director, Americas Field Marketing Programs and Operations, ServiceNow

  • 11:30 am - 11:45 am

    Transition Break

  • 11:45 am - 12:15 pm

    Four Best Practice Case Studies from 2019 Marketing Excellence Award Winners

  • 12:25 pm - 12:55 pm

    Four Best Practice Case Studies from 2019 Marketing Excellence Award Winners

  • 1:15 pm - 1:50 pm

    Conference Wrap-Up, Prize Drawings, Box Lunch

    Bev Burgess, SVP & ABM Practice Lead, ITSMA

    Rob Leavitt, Senior Vice President, ITSMA

    Dave Munn, President & CEO, ITSMA

    Vincent Rousselet, Vice President, ITSMA

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

  • 2:00 pm - 3:30 pm

    Post-Conference Workshops

    Building and Scaling a World Class ABM Program

    Bev Burgess, Senior Vice President & ABM Practice Lead, ITSMA

    Louise Jefferson, Senior Associate, ABM Practice, ITSMA

    Kathy Macchi, Senior Associate, ITSMA & VP, Consulting Services, Inverta

    The Critical Components of Effective Storytelling

    Vincent Rousselet, Vice President, ITSMA

    Value Propositions That Sell: Turning Your Message Into a Magnet That Attracts Buyers and Your Sellers

    Lisa Dennis, Senior Associate, ITSMA & President, Knowledgence Associates

Please note: ITSMA reserves the right to make changes or substitutions to this event.

Fees and Hotels

Pricing

    • Earlybird (Valid until August 30)
    • Advanced (Valid until September 27)
    • Standard (Valid until start of event)
    • Members
    • $1795
    • $1995
    • $2295
    • Non members
    • $2095
    • $2395
    • $2795
    • Earlybird (Valid until August 30)
    • Members$1795
    • Non members$2095

Accomodation

MIT Samberg Conference Center, Cambridge
50 Memorial Drive, Cambridge, MA, 02142
Venue phone
617-253-5650

Hotel and Pricing Information

Pre-conference workshops are included with conference registration, or available separately at a cost of $595 per member and $795 per non-member.

The conference early-bird rate is valid until August 30th. For members that means $1,795, and for non-members $2,095. The conference fee includes handout materials, pre- and post-conference workshops, continental breakfasts, lunches, refreshments, receptions, and Awards ceremony.

Contact ITSMA for details about special discounts for three or more participants from your organization at lhafer@itsma.com.

Special Requests
If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Laura Carroll at lcarroll@itsma.com or +1 781 862 8500, x121.

Dietary Restrictions
Please let us know in advance if you have any dietary restrictions so that we can plan accordingly and make your experience at the Conference a good one. Please enter the information in the appropriate space on the Registration Form or contact Laura Carroll at lcarroll@itsma.com or +1 781 862 8500, x121.

International Travelers
Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.cbp.dhs.gov/esta/

Accommodation
Reservations: Hotel accommodations are the responsibility of the registrant. ITSMA had reserved a block of rooms on a first-come, first-served basis at the Boston Marriott Cambridge hotel* (located across the street from the MIT Samberg Conference Center), but the reservation deadline has ended (September 27) and the hotel is currently sold out over the dates of our conference. 

We are recommending the Residence Inn, which is located near the Marriott at 120 Broadway (Cambridge). The phone number is +1 617 349 0700.

*Please note that cancellations must be made three days before check-in to avoid any cancellation fees. 

Hotel Information
Boston Marriott Cambridge is ideally situated in the vibrant Kendall Square neighborhood, just a short distance from landmarks including Massachusetts Institute of Technology (MIT) and Harvard University; downtown Boston is only moments away. Beautifully refurbished hotel rooms and suites showcase modern design, deluxe bedding, modern bathrooms and TVs with Netflix and Hulu access. Additional amenities include the 24-hour Fitness on Demand and delicious American cuisine at Champions – a favorite hangout for hotel guests and locals alike. 

The Boston Marriott Cambridge
Two Cambridge Center, 50 Broadway, Cambridge, MA 02142
Venue phone: +1 617 494 6600
Venue website: https://www.marriott.com/hotels/travel/boscb-boston-marriott-cambridge/

Other Alternate Area Hotels:
Harvard Square Hotel 
Sheraton Commander 
Hotel Veritas
Hyatt Regency Cambridge 
DoubleTree Guest Suites 
Royal Sonesta Cambridge 
Hotel Freepoint 

Parking Information
Whether you are staying at the Boston Marriott Cambridge or not, you can park in the adjacent Kendall Center Green Garage ($42/day)—which can be accessed from either Broadway or Ames Streets. You can also use Parkopedia to help find other area parking facilities if the Kendall Center Green Garage is full.

 

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