ITSMA’s annual conference on “what’s next” for B2B services and solutions marketing.
Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy–and this year we’re celebrating the 25th anniversary of our event! Our 2019 program promises to provide insight and best practice examples for marketers to apply to their own organization in this era of digital transformation.
We have a great line-up of speakers with presentations that will challenge your thinking:
- Andrew McAfee, Co-Director of MIT’s Initiative on the Digital Economy (IDE) and Principal Research Scientist at the MIT Sloan School of Management. He is also the co-author of the New York Times Best Seller, The Second Machine Age, and author of the new book, More From Less.
- Vala Afshar, Chief Digital Evangelist, Salesforce
- Scott Brinker, VP, Platform Ecosystem, HubSpot & Editor of chiefmartec.com
- Bev Burgess, Senior Vice President & ABM Practice Lead, ITSMA
- John Della Volpe, Founder and CEO, SocialSphere & Director of Polling, Harvard Kennedy School’s Institute of Politics
- Rob Leavitt, Senior Vice President, ITSMA
- Dave Munn, President & CEO, ITSMA
- Vincent Rousselet, Vice President, ITSMA
- Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA
One of the highlights of Marketing Vision is our Marketing Excellence Awards Ceremony, which honors companies that have demonstrated the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.
Take a look at our 2018 MEA winners! Finalists for 2019 announced in August.
“Small venue with engaged attendees, allowing for excellent opportunities to share stories, best practices, and challenges.”
Who Should Participate & Why
Marketing Vision is designed for marketing, strategy, and business development executives and professionals who want to learn from industry peers, explore relevant new thinking, bring their marketing practices to the next level, and network with like-minded leaders.
Extend your learning with one-on-one advice: Schedule a side meeting with an ITSMA expert to dig deeper into critical issues, challenges, and opportunities.
Bring your team, too: Virtual meetings are convenient, but face-to-face time is priceless. Share the learning with colleagues and leverage conference content and connections across the organization:
- Convene a team meeting before or after the conference to explore new approaches for the next calendar year
- Help team members learn new skills and elevate their perspective
- Reward and recognize your team’s hard work
Agent3 helps brands realize the full potential of ABM in driving significant commercial impact in their most strategically important accounts, at scale. Using proven proprietary workflows and a combination of data, technology, and content solutions, client programs are delivered by a professional services team based in London, New York, and San Francisco.
Our customer-facing team includes a blend of specialist functions spanning insights, strategy, planning, creative production, and campaign execution; this enables us to deliver end-to-end ABM programs for some of the world’s biggest and fastest growing tech, telco, and professional services brands including BT, CA, Cisco, Pure Storage, Salesforce, Sony, Tata Communications, and Veritas.
We also have dedicated data, engineering, and innovation teams focused on identifying and productizing new ways of identifying and engaging target organizations and individuals.
We’re part of the Next 15 digital communications group, which employs over 1,350 people across 32 offices in 14 countries. This allows us to continually invest in technology innovation and skills, as well as access group-wide capabilities ranging from digital build and programmatic AdTech execution agencies, to investor relations and stakeholder insight specialists.
Sponsoring ITSMA’s annual Marketing Vision conference is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Contact Dirk Mullenger at email@example.com for more information.
Hotel and Pricing Information
Pre-conference workshops are included with conference registration, or available separately at a cost of $595 per member and $795 per non-member.
The conference early-bird rate is valid until August 30th. For members that means $1,795, and for non-members $2,095. The conference fee includes handout materials, pre- and post-conference workshops, continental breakfasts, lunches, refreshments, receptions, and Awards ceremony.
Contact ITSMA for details about special discounts for three or more participants from your organization at firstname.lastname@example.org.
If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Laura Carroll at email@example.com or +1 781 862 8500, x121.
Please let us know in advance if you have any dietary restrictions so that we can plan accordingly and make your experience at the Conference a good one. Please enter the information in the appropriate space on the Registration Form or contact Laura Carroll at firstname.lastname@example.org or +1 781 862 8500, x121.
Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.cbp.dhs.gov/esta/
Reservations: Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at the Boston Marriott Cambridge hotel, located across the street from the MIT Samberg Conference Center. The reservation deadline, to ensure availability and our special rate of $339/night, is September 20, 2019. To make your reservation, you can either book online or call Marriott Central Reservations at 1-800-228-9290 or the hotel directly at +1 617 494 6600 (Reservations Department) and mention ITSMA’s annual Marketing Vision conference.
Boston Marriott Cambridge is ideally situated in the vibrant Kendall Square neighborhood, just a short distance from landmarks including Massachusetts Institute of Technology (MIT) and Harvard University; downtown Boston is only moments away. Beautifully refurbished hotel rooms and suites showcase modern design, deluxe bedding, modern bathrooms and TVs with Netflix and Hulu access. Additional amenities include the 24-hour Fitness on Demand and delicious American cuisine at Champions – a favorite hangout for hotel guests and locals alike.
The Boston Marriott Cambridge
Two Cambridge Center, 50 Broadway, Cambridge, MA 02142
Venue phone: +1-617-494-6600
Venue website: https://www.marriott.com/hotels/travel/boscb-boston-marriott-cambridge/
Harvard Square Hotel
Hyatt Regency Cambridge
DoubleTree Guest Suites
Royal Sonesta Cambridge
Cancellation, Refund, and Photo Policies
Cancellations and substitutions must be in writing and forwarded to ITSMA via email to email@example.com.
- Full refund or future event credit given 30+ days prior to the event
- $250 cancellation fee 15–29 days prior to the event
- No shows will incur the full event fee
- Substitutions for this program must be approved by ITSMA prior to the start of the program
Participants at this event agree to allow ITSMA to take photos during the event. Pictures captured by ITSMA’s photographer may be used in future promotional materials or presentations. For questions or concerns, please contact us at firstname.lastname@example.org.
MIT Samberg Conference Center, Cambridge
50 Memorial Drive,