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Marketing Vision 2017
October 31-November 2

  • Conference
  • The Charles Hotel, Cambridge, MA

With pre-conference workshops on October 31
and Marketing Excellence Awards celebration on November 1

Workshops  |  Agenda  |  Fees & Hotel Info  |  Sponsors

ITSMA’s Annual Conference is the one industry event focused exclusively on marketing excellence for B2B services and solutions.

Our conference has long been recognized as an essential gathering of marketing leaders committed to exploring what’s new and what’s next for marketing in the services-led economy.


What Marketing Vision Participants say:

Really great insights - love the elevated level of conversation and debate. ITSMA team rocks! And the pre-conference workshop was very enlightening.

Andrew Harris, Bizible

Pre-Conference Workshops: October 31, 1:00–4:30 pm

Start the learning early! Marketing experts will lead half-day workshops on Tuesday, October 31, from 1:00–4:30 pm. Each workshop will provide knowledge, examples, hands-on experience, and takeaways to help increase your knowledge and skills on important topics.

The Minis: 90 Power Minutes: November 2, 1:30–3:00 pm

We will hold post-conference workshops, included in the Conference fee, led by ITSMA experts.

Who Should Participate & Why

Marketing Vision 2017 is designed for senior- and executive-level marketing, strategy, and business development professionals who want to learn from industry peers, stay at the top of their game, bring their marketing practices to the next level, and network with like-minded business leaders.

Over the two days, you’ll have the opportunity to:

  • Challenge your thinking with stimulating presentations from B2B marketing practitioners on today’s most pressing topics and trends
  • Listen to world-renowned authors, thought-leaders, and business advisors on the future of marketing
  • Get tips from successful marketers on how they are transforming their marketing organizations and activities
  • Learn about award-winning marketing programs and campaigns in the Marketing Excellence Award breakouts
  • Build new knowledge and skills in the pre- and post-conference workshops on storytelling, buyer personas, global/local marketing, account based marketing, and new campaign tools and technologies
  • Network with professional peers and fellow industry professionals at the Welcome Reception, Marketing Excellence Awards Reception, lunches, and breaks
  • Meet 1:1 with an ITSMA expert on a topic of your choice

And, in this day of restricted travel, why not take advantage of this opportunity and get together with your team? In addition to sharpening the skills of your team, here are some ways you can make the most of the Conference:

Convene at Marketing Vision 2017. Virtual meetings are convenient, but face-to-face time is priceless. Take advantage of this unique opportunity and wrap a team strategy and planning session around the Conference. You’ll hear plenty of new ideas to discuss, thanks to the fresh content at the Conference.

Develop the skills of your people. Want your team to learn new skills or elevate their perspective? There’s never been a better way.

Reward and recognize your team’s hard work. The Conference is a great way to invest in your top talent, recognize the teams’ successes, and motivate them to keep looking at new and different ways to approach their marketing challenges.

Get personal, one-on-one advice. If you take advantage of a 1:1 meeting, you can start to discuss the advice and plan ways that the team can work together to solve your critical business issues.

Welcome Reception—Tuesday Evening—October 31

Eat, drink, and enjoy. Kick off your Conference experience at the Welcome Reception and meet like-minded professionals and discuss new directions for future success. Join us after your long day of business or travel to relax, enjoy complimentary hors d’oeuvres and beverages, and meet with old friends and new acquaintances.

If you are unsure of your eligibility, please contact Lisa Hafer at +1 781 862 8500, x118 or lhafer@itsma.com.

Platinum Sponsor


Demandbase, a leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is one of the only subscription-based ad targeting and web personalization solutions that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance.

Sponsorship Opportunities

Sponsoring ITSMA’s Annual Conference is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Contact Dirk Mullenger at dmullenger@itsma.com for more information.

Cancellation, Refund, and Photo Policies

Cancellations and substitutions must be in writing and forwarded to ITSMA via email to lhafer@itsma.com.

  • Full refund or future event credit given 30+ days prior to the event
  • $250 cancellation fee 15–29 days prior to the event
  • No shows will incur the full event fee
  • Substitutions approved by ITSMA are permitted

Participants at this event agree to allow ITSMA to take photos during the event. Pictures captured by ITSMA’s photographer may be used in future promotional materials or presentations. For questions or concerns, please contact us at info@itsma.com.

Satisfaction Guarantee

ITSMA guarantees your complete satisfaction with this event. If you are not satisfied, we will provide you with a full refund of your money or provide a credit towards another offering.

Earlybird tickets available! Register by August 31 for the best rate!

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Fees & Hotel Info

With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.

Fees and Hotels


    • Earlybird (Until August 31)
    • Advanced (Sep 1 - Sep 30)
    • Standard (Oct 1 - Nov 1)
    • Members
    • $1,695
    • $1,895
    • $2,195
    • Non members
    • $1,995
    • $2,295
    • $2,695
    • Earlybird (Until August 31)
    • Members$1,695
    • Non members$1,995

Pre-conference workshops are included with conference registration, or available separately at a cost of $495 per member and $695 per non-member.

Conference fee includes handout materials, pre- and post-conference workshops, continental breakfasts, lunches, refreshments, receptions, and Awards ceremony.

Contact ITSMA for details about special discounts for three or more participants from your organization at lhafer@itsma.com.

Special Requests

If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Laura Carroll at lcarroll@itsma.com or +1 781 862 8500, x145.

Dietary Restrictions

Please let us know in advance if you have any dietary restrictions so that we can plan accordingly and make your experience at the Conference a good one. Please enter the information in the appropriate space on the Registration Form or contact Laura Carroll at lcarroll@itsma.com or +1 781 862 8500, x145.

International Travellers

Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.cbp.dhs.gov/esta/


Booking Hours: Monday – Friday: 8 am to 7 pm ET; Saturday: 9 am to 4 pm ET

Reservations: Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Charles Hotel. Please call the hotel directly for room reservations. 

Hotel Information: The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area’s finest restaurants, including The Charles’ own Henrietta’s Table and Rialto. In addition, The Charles is home to a thriving jazz club, the Regattabar a popular cocktail bar, Noir, and an ice-skating rink during the winter months.

The Charles Hotel, Cambridge
One Bennett Street, Cambridge, MA, 02138
Venue phone
Venue website

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