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Insight Session: Marketing Priorities for the Connected World

February 20 @ 9:30 am - 1:00 pm UTC+5.5

  • Roundtable
  • Persistent Systems Campus, Pune, Erandwana

The rise of the connected economy is challenging B2B marketers to transform strategy, organization, and culture. Companies large and small are facing a wide range of challenges as we all race to reposition ourselves, generate new opportunities, and support sales with new offerings, new customers, and new routes to market.

This Insight Session will explore a range of perspectives and recommendations from marketing leaders along with key findings and insights from ITSMA’s 2017 Marketing Budgets and Trends Study and annual How Buyers Consume Information Study.

Hosted by Persistent Systems, the program will feature three interactive sessions:

  • Leadership Perspectives on Marketing’s New Priorities (panel discussion)
  • Persistent Systems: The Journey to Market Leadership (member spotlight)
  • Accelerating Transformation in 2017 and Beyond (keynote presentation)

Featured speakers include: Sunder Sarangan, Global Head of Marketing, Persistent Systems; Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies; Vaibhav Dongre, Global Head of Marketing and Communications, Tata Communications Transformation Services; Manjunatha G, Director & Head of India Marketing, BMC Software; Rob Leavitt, Senior Vice President, ITSMA; and Rohit Lodhi, Director, Strategic Services, ITSMA India.


Sunder Sarangan

CMO, Persistent Systems, Ltd.

Sunder drives marketing strategies shaping how the world sees and experiences the Persistent Systems brand.

Full bio

Lavanya Jayaram

Chief Marketing Officer, Zensar Technologies

Lavanya Jayaram is Chief Marketing Officer at Zensar Technologies, and is globally responsible for strategic marketing, branding, influencer relations, stakeholder communications; sales reinforcement; integration management and content development.

Full bio

Vaibhav Dongre

Global Head of Marketing, TCTS

Vaibhav Dongre is the Global Head of Marketing at Tata Communications Transformation Services Ltd. (TCTS), a wholly-owned subsidiary of Tata Communications Limited. He is responsible for leading the business and marketing strategy functions, defining and driving global GTM across segments, leading thought leadership, and branding marketing initiatives globally to deliver the next stage of business growth for TCTS.

Full bio

Manjunatha G

Director & Head of India Marketing, BMC Software

Manjunatha G is currently associated with BMC Software as Director & Head of India Marketing and has more than 14 years of experience in B2B marketing handling various marketing functions across multiple regions.

Full bio

Rob Leavitt

Senior Vice President, rleavitt@itsma.com

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing.

Full bio

Rohit Lodhi

Director, Strategic Services, ITSMA India, rlodhi@itsma.com

Rohit is a global marketer and brand enthusiast with more than 20 years of experience in building highly successful programs and strategies to drive global brand initiatives and services growth. Rohit leads all of ITSMA’s work in India, including business development, member relations, events, and customized research and consulting projects.

Full bio


Participation is open to senior marketing executives and managers from all B2B technology and services organizations, but you must request an invitation from ITSMA. If you would like to attend or receive more information, please contact Rohit Lodhi at rlodhi@itsma.com


Persistent Systems Campus, Pune
Aryabhata-Pingala, 9A/12 Kashibai Khilare Marg, Pune, Erandwana, 411004
Venue phone

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