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Marketing Priorities for the Connected World

February 24 @ 9:30 am - 2:00 pm UTC+5.5

  • Roundtable
  • The Leela Mumbai, Mumbai, Maharashtra

The rise of the connected economy is challenging B2B marketers to transform strategy, organization, and culture as we all address new customers, competitors, obstacles, and opportunities.

This executive roundtable will focus on the latest research, trends, and perspectives on marketing success in the connected world, with a deep dive into the changing expectations and priorities facing marketing leaders in B2B technology, services, and solutions.

The roundtable will feature presentation and discussion of key findings from ITSMA’s 2017 Marketing Budgets and Trends Study and annual How Buyers Consume Information Study, as well as special guest speaker Prasenjit Ghosh Roy, Senior Vice President, Chief Marketing and Customer Experience Officer, NTT Communications (NetMagic Solutions). Other speakers include Krishnan Chatterjee, Head of Marketing, Indian Subcontinent, SAP India Pvt. Limited and, from ITSMA, Rob Leavitt, Senior Vice President and Rohit Lodhi, Director, Strategic Services, ITSMA India. Additional speakers will be announced soon.


Rob Leavitt

Senior Vice President, rleavitt@itsma.com

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing.

Full bio

Krishnan Chatterjee

Head of Marketing, Indian Subcontinent, SAP

Krishnan is a core member and trusted advisor to the India Senior Executive Leadership team, responsible for driving business results across the Indian Subcontinent comprising India, Srilanka & Bangladesh markets. He is accountable for overall marketing strategy, thought leadership, awareness, demand generation, reputation & loyalty management and end to end pipeline acceleration.

Full bio

Rohit Lodhi

Director, Strategic Services, ITSMA India, rlodhi@itsma.com

Rohit is a global marketer and brand enthusiast with more than 20 years of experience in building highly successful programs and strategies to drive global brand initiatives and services growth. Rohit leads all of ITSMA’s work in India, including business development, member relations, events, and customized research and consulting projects.

Full bio


Participation is open to senior marketing executives and managers from all B2B technology and services organizations, but you must request an invitation from ITSMA. If you would like to attend or receive more information, please contact Rohit Lodhi at rlodhi@itsma.com


The Leela Mumbai, Mumbai
Andheri Kurla Road, Sahar, Mumbai, Maharashtra, 400059
Venue phone
+91 22 6691 1234
Venue website

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