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Marketing Priorities for the 21st Century Enterprise

November 17, 2017 @ 9:30 am - 1:00 pm UTC+5.5

  • Event, Roundtable
  • Kiran Nadar Museum of Art (KNMA), Noida, U.P.

HCL Technologies

ITSMA Insight Session Co-hosted with HCL Technologies

The rise of the connected economy is challenging B2B marketers to transform strategy, organization, and culture. B2B marketers are leading the way with new strategies for growth as we all race to reposition ourselves, generate new opportunities, and support sales with new routes to market.

This Insight Session will feature discussion covering insights on evolving business world, key areas for marketing transformation in the digital future, changing expectations and priorities facing marketing leaders in the services marketplace. It will explore a range of perspectives and recommendations from marketing leaders along with key findings from ITSMA’s 2017 research on Marketing Transformation, along with highlights from the 2017 How B2B Buyers Choose and Engage with Providers Study.

The half day program will feature three interactive sessions:

  • ITSMA Keynote: Accelerating Marketing Transformation in 2017 and Beyond
  • Member Spotlight from HCL Technologies: Marketing Priorities for the 21st Century Enterprise
  • Leadership Perspectives – Panel: Perspectives on Marketing Priorities for Transformation

Keynote Speaker

David C. Munn
President and CEO, dmunn@itsma.com

Dave is a well-recognized thought leader in B2B services and solutions marketing. For more than 20 years, he has led the way in defining, documenting, and inspiring excellence with the ITSMA global community. Dave oversees all ITSMA strategy, partnerships, and international operations, and guides the ITSMA team in delivering a broad suite of research, education, advisory, and community services to help member companies improve marketing, sales, and business results.

Full bio

Member Spotlight Speakers

Apurva Chamaria
Head of Corporate Marketing, HCL Technologies

Under his leadership HCL became the fastest growing brand in the Interbrand top Indian brands list for 2 years in a row and was ranked at No.378 and valued at 4.4 Bn US$ in the Brand Finance Global 500 2017 table. In 2016, he was awarded the “Marketer of the Year” by World Leadership Forum, “Digital Marketer of the Year” by IAMAI and “B2B Marketer of the Year” by Paul Writer.

Full bio

Ravi Kathuria
Vice President & Head of Marketing (EMEA, APAC), HCL Technologies

Ravi Kathuria is the head of Marketing for EMEA & APAC region for HCL and is responsible for establishing HCL Technologies as a leading player in the targeted verticals across 28 countries in the region. He has rich experience across Information Technology Services, Software Products, Management Consulting and Hi-Tech Manufacturing industries.

Full bio

Leadership Perspectives – Panel:

  • Jyoti Singh, Global Marketing Head, NIIT Technologies Limited
  • Krishnan Chatterjee, Head of Marketing, Indian Subcontinent, SAP
  • Amit Sinha Roy, Vice President, Strategy & Marketing, Tata Communications
  • Jagdish Mitra, Chief Strategy and Marketing Officer, Head Growth Factories, Tech Mahindra

Event Leader

  • Rohit Lodhi, Director, Strategic Services, ITSMA India


Participation is open to senior marketing executives and managers from all B2B technology and services organizations, but you must request an invitation from ITSMA. If you would like to attend or receive more information, please contact Rohit Lodhi at rlodhi@itsma.com or Benifer Irani at birani@itsma.com



Kiran Nadar Museum of Art (KNMA), Noida
Plot No. 3 A, Sector 126, Noida, U.P.,
Venue phone
Venue website

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