Loading Events
Events › Marketing Leadership Forum 2020 (Virtual): Leading Marketing to the Next Normal

Marketing Leadership Forum 2020 (Virtual): Leading Marketing to the Next Normal
May 19

Marketing Leadership Forum 2020 (Virtual): Leading Marketing to the Next Normal

May 19 @ 1:00 pm - 4:00 pm EDT

  • Event

Marketing Leadership Forum 2020 - Virtual session

As the COVID-19 pandemic continues to unfold, marketing leaders are doing double duty: Shifting programs and priorities on the fly to adjust to the global economic lockdown but also beginning to look ahead to the “next normal.” None of us are sure when and how this pandemic will end, but we can be quite confident that what comes next will be far from the status quo ante.
 

Forum Update: We’re going virtual!

We’ve shifted our annual in-person leadership forum to virtual this year, opened up attendance beyond our normal invitation-only list, and removed all fees for participation.

See below for our updated approach and agenda, including:
Leadership Panels on What’s Working Now and What’s Next
Pre-Forum Executive Roundtable (For Executive Sponsors from ITSMA member companies only)

Registration is complimentary and available via BrightTALK.

 

What types of strategies and activities should we focus on now and for the rest of the year and beyond? Which initiatives will be critical to marketing’s success going forward? How can we make sure our teams stay healthy, happy, and focused on the right things to get through this period? How do we harness the creativity and “all-hands-on-deck” energy that we have right now when the current crisis fades?

ITSMA’s Virtual Marketing Leadership Forum will dig into these and other essential questions for marketing leaders responsible for rethinking strategy and priorities for the next phase of growth.

Based on more than two decades of experience in bringing together senior marketing leaders to address the most critical questions facing B2B marketing organizations, our 2020 Forum provides forward-thinking marketers with a rare opportunity to step back from the daily crunch and explore the latest research, insight, and practical initiatives that can help us all work through the crisis and move toward the next normal.

Featured speakers include:

In addition to sessions on marketing leadership today, new and emerging organizational priorities, and field marketing and ABM, the Forum will include a special Executive Innovation Roundtable on Rethinking Marketing for the Next Normal.


Agenda

10:30 am-12:00 pm ET
Executive Roundtable: Rethinking Marketing for the Next Normal (Executive Sponsors from ITSMA member companies only)

BREAK

1:00-1:50 pm ET
Leading Marketing through the Pandemic: ITSMA Insight on Near-Term Priorities
Moderator: Dave Munn, President & CEO, ITSMA
Julie Schwartz, SVP, Research & Thought Leadership, ITSMA
Vincent Rousselet, Vice President, ITSMA
Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte; Lecturer, Northwestern University

2:00-2:50 pm ET
Lessons from the Front Lines of Uncertainty: CMO Perspectives from Deloitte, HCL Technologies, and IBM
Moderator: Rob Leavitt, SVP, Consulting, ITSMA
John Gallagher, Chief Marketing Officer, IBM Services, IBM
Suzanne Kounkel, Chief Marketing Officer, Deloitte US
Arthur Filip, Executive Vice President & Global Head of Marketing and Sales Transformation, HCL Technologies

3:00-3:50 pm ET
Rethinking Field Marketing and ABM: Learning from KPMG, Pure Storage, and Red Hat
Moderator: Bev Burgess, SVP & ABM Practice Lead, ITSMA
Eileen Egan-Cammarata, Sr. Director of Global ABM, Vertical and Strategic Partner Marketing, Red Hat
Kristi Remick, Senior Director, Key Account Marketing, KPMG
Regina Soller-Gould, Senior Director, Americas Marketing, Pure Storage


Who Should Participate*

ITSMA’s Virtual Marketing Leadership Forum is open to all B2B marketers focused on strategy, planning, and program execution amid the current pandemic (i.e., all of us!). Registration is complimentary, and participants can sign up for one or more sessions throughout the Forum agenda. All sessions will be recorded for playback as well.

*Participation in the Membership Executive Roundtable session is limited to executive sponsors (or appointed alternates) from ITSMA’s member community in technology, professional services, communications, health care, and other large B2B firms. To apply for the roundtable, please contact Christina McCarron.

 


Silver Sponsor

Boardroom Insiders
Boardroom Insiders is the ONLY intelligence tool designed exclusively for marketing to C-level decision makers. Our proprietary executive profiles support large and named account ABM, C-suite sales call preparation, account planning, event strategy and planning, and CXO/Customer programs. Founded in 2008, Boardroom Insiders is based in Fort Mill, SC and San Francisco, CA.
 

Sponsorship Opportunities

Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Dirk Mullenger at [email protected] to explore opportunities for 2020.

Presenters

Beverley Burgess
ITSMA
Senior Vice President and ABM Practice Lead

Bev is an industry expert in marketing technology services and literally wrote the book on it (Marketing Technology as a Service, Wiley 2010). She is best known as an authority on Account-Based Marketing (ABM), being the first to classify it when developing the approach jointly with several clients. She is co-author of the book, A Practitioner’s Guide to Account-Based Marketing (Kogan Page, 2017), and leads ITSMA’s ABM practice. Bev is also the author of the forthcoming book, Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business (Kogan Page, 2020). Full bio

Jonathan Copulsky
Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University

Jonathan Copulsky is an innovative marketing leader, growth strategist, and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing, and marketing technology. As a CMO, consultant, and board member, Jonathan brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams, and engage diverse stakeholders to deliver measurable and impactful results. Full bio

Eileen Egan-Cammarata
Sr. Director of Global ABM, Vertical and Strategic Partner Marketing, Red Hat

Eileen Egan-Cammarata is Red Hat’s Sr. Director of Global ABM, Vertical and Strategic Partner Marketing. As a marketer on the forefront of the open source revolution, Eileen blends the best of open source with ABM best practices and vertical expertise to build communities within and for customers. Full bio

Arthur Filip
Executive Vice President & Global Head of Marketing and Sales Transformation, HCL Technologies

Arthur Filip is EVP & Global Head of Marketing and Sales Transformation for HCL Technologies. He leads Sales Transformation, customer relationships, client partners and top accounts, alliance partnerships, and Marketing – including all digital, corporate and field marketing, sales enablement, analytics, content, CRM, corporate brand, communications, culture and diversity, government advocacy and affairs, crisis management, H1B, university programs, and strategic analysts and advisors for HCL. He is a seasoned global leader with a distinguished record in the tech services & software industries having built, led, and grown organizations at IBM, Microsoft, Oracle, Unisys, and HP. He joined HCL from Microsoft, where he led Worldwide Sales and GTM Strategy for the Services Division. Full bio

John Gallagher
Chief Marketing Officer, IBM Services, IBM

John Gallagher is responsible for all marketing globally for the IBM Services business. IBM Services partners with clients on their business transformations, especially concerning the phenomenon of digitally-driven change, co-creating great customer experiences with them, re-designing their core business processes, and transforming their applications and infrastructure to take advantage of today’s hybrid, multi-cloud world. Full bio

Suzanne Kounkel
Chief Marketing Officer, Deloitte

Suzanne Kounkel is a principal in Deloitte Consulting LLP and the chief marketing officer (CMO) of Deloitte, her latest professional adventure in a 20-plus-year career with the organization. As the leader of Deloitte’s integrated marketing and sales organization, Suzanne challenges her team to push the bounds of creativity and collaboration in pursuit of two intertwined goals: happy clients and healthy business growth. She serves concurrently as the CMO for Deloitte Consulting LLP, a role that further grounds her marketing and sales leadership in business-specific insights. Additionally, she previously ran Deloitte’s US Consulting Tech sector industry practice—one of the organization’s biggest and fastest growing businesses. Full bio

Rob Leavitt
ITSMA
Senior Vice President, Consulting

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing. Full bio

David C. Munn
ITSMA
President and CEO

Dave is a well-recognized thought leader in B2B services and solutions marketing. For more than 20 years, he has led the way in defining, documenting, and inspiring excellence with the ITSMA global community. Dave oversees all ITSMA strategy, partnerships, and international operations, and guides the ITSMA team in delivering a broad suite of research, education, advisory, and community services to help member companies improve marketing, sales, and business results. Full bio

Kristi Remick
Account Based Marketing Leader, KPMG LLP

Kristi Remick is a Senior Director with KPMG LLP where she serves as the national leader of the organization’s Key Account Marketing team in the US. Her team specializes in providing account-based marketing strategies and strategic account management support for KPMG’s most important accounts. Full bio

Vincent Rousselet
ITSMA
Vice President

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more. Full bio

Julie Schwartz
ITSMA
Senior Vice President, Research & Thought Leadership

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information. Full bio

Regina Soller-Gould
Director, AMS Strategics & US Field Marketing, Pure Storage, Inc.

Regina Soller-Gould has been marketing to IT professionals for over 20 years. She leads the US Field Marketing and America’s Account Based Marketing teams for Pure Storage, one of the fastest growing data platform companies in history. During her five years at Pure Storage, she built the Enterprise marketing framework including the launch and execution of the Account Based Marketing program. Full bio

Enriching discussion and thought provoking presentations. Appreciated the opportunity to connect with like-minded colleagues. 

– Vito Labate, Global Head, Sector & Industry Marketing, Capgemini

Want to gain free access to all our tools and resources?

Become a member and get access to the latest insight from ITSMA.