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Events › Marketing Leadership Forum 2020: Transforming Marketing for Next Gen Growth

Marketing Leadership Forum 2020: Transforming Marketing for Next Gen Growth
May 19-20

  • The Westin Verasa, Napa, CA

Marketing Leadership Forum 2020

B2B marketing leaders are well along in transforming their teams to thrive in the connected economy. As customers and prospects accelerate their own business transformations, though, marketers need to pick up the pace in leveraging the latest in next gen tools, talent, and teamwork.

ITSMA’s 2020 Marketing Leadership Forum will dive deep into what’s new and next with data, analytics, and insight-driven marketing, along with the surrounding practices for driving growth in the 2020s. The forum will explore essential issues including the opportunities and challenges with AI and machine learning, the rise of insight-driven marketing, cross-organizational collaboration and agility, marketing’s role in driving new strategic opportunities, the mainstreaming of Account-Based Marketing, and new approaches to executive engagement.

Based on more than two decades of experience in bringing together senior marketing leaders, ITSMA’s 2020 forum provides forward-thinking executives with a rare opportunity to review and innovate around the latest research, best practices, and new thinking on marketing strategy and tactics with an intimate group of their peers.

See our agenda for more details, and register by March 20 to receive the best pricing to attend this exclusive, invitation-only gathering.

Featured speakers include:

  • Bev Burgess, SVP & ABM Practice Lead, ITSMA
  • Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte; Lecturer, Northwestern University and Co-Author of The Technology Fallacy: How People Are the Real Key to Digital Transformation
  • Steve Cox, Vice President, Digital Lifecycle Journeys, Cisco
  • Lisa Dennis, Senior Associate, ITSMA & President, Knowledgence Associates
  • Arthur Filip, Executive Vice President, Sales Transformation & Marketing, HCL Technologies
  • Kelvin Gee, Senior Director, Modern Marketing Business Transformation, Oracle
  • Suzanne Kounkel, CMO, Deloitte Consulting
  • Rob Leavitt, Senior Vice President, Consulting, ITSMA
  • Kathy Macchi, Senior Associate, ITSMA & Vice President, Consulting Services, Inverta
  • Robin Matlock, CMO, VMware
  • Dave Munn, President & CEO, ITSMA
  • Vincent Rousselet, Vice President, ITSMA
  • Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

 


Who Should Participate

ITSMA’s Marketing Leadership Forum is designed specifically for senior marketing leaders at director-level and above from technology, professional services, communications, health care, and other B2B sectors. If you are interested in attending and want to confirm your eligibility, please contact Lisa Hafer at +1 781 862 8500, x118 or lhafer@itsma.com.


Why You Should Attend

The Marketing Leadership Forum is purposely small and intimate, involving 50+ senior marketing leaders to maximize participation, networking, and peer learning. You will come away not only with new insight and information, but several new connections.


Sponsorship Opportunities

Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Dirk Mullenger at dmullenger@itsma.com to explore opportunities for 2020.

 

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Speakers
Agenda
Fees & Hotel Info
Speakers

With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.

Beverley Burgess
Senior Vice President and ABM Practice Lead, ITSMA
Jonathan Copulsky
Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University
Steve Cox
Vice President, Digital Lifecycle Journeys, Cisco
Lisa Dennis
Senior Associate, ITSMA & President, Knowledgence Associates
Arthur Filip
Executive Vice President, Sales Transformation & Marketing, HCL Technologies
Kelvin Gee
Senior Director, Modern Marketing Business Transformation, Oracle
Suzanne Kounkel
Chief Marketing Officer, US Deloitte Consulting LLP
Rob Leavitt
Senior Vice President, Consulting, ITSMA
Kathy Macchi
Senior Associate, ITSMA & Vice President, Consulting Services, Inverta
Robin Matlock
Chief Marketing Officer, VMware
David C. Munn
President and CEO, ITSMA
Vincent Rousselet
Vice President, ITSMA
Julie Schwartz
Senior Vice President, Research & Thought Leadership, ITSMA
Agenda

Monday, May 18 - Solera Courtyard

  • 5:00 pm - 7:00 pm

    Welcome Reception & Pre-Registration

Tuesday, May 19 - Amphora Ballroom

  • 8:00 am - 8:30 am

    Registration & Continental Breakfast

  • 8:30 am - 8:45 am

    Kickoff & Opening Remarks

    Dave Munn, President & CEO, ITSMA

  • 8:45 am - 10:00 am

    Transforming Marketing for Next Gen Growth

    Julie Schwartz, SVP, Research & Thought Leadership, ITSMA

    Vincent Rousselet, Vice President, ITSMA

  • 10:00 am - 10:30 am

    Networking Break

  • 10:30 am - 11:15 am

    CMO Perspective: Transforming Marketing with Enterprise and Commercial Accounts

    Robin Matlock, Chief Marketing Officer, VMware

  • 11:15 am - 12:00 pm

    CMO Panel

  • 12:00 pm - 1:15 pm

    Lunch - Solera Coutyard

  • 1:15 pm - 2:00 pm

    Deloitte’s Marketing Journey Transforming Sales Enablement

    Suzanne Kounkel, Chief Marketing Officer, Deloitte Consulting

  • 2:00 pm - 2:45 pm

    HCL’s Sales Transformation Journey

    Arthur Filip, Executive Vice President, Sales Transformation & Marketing, HCL Technologies

  • 2:45 pm - 3:15 pm

    Networking Break

  • 3:15 pm - 4:15 pm

    Hot Topic Discussions

    -Building the Marketing Organization, Culture, and Skills of the Future (with Jonathan Copulsky)

    -Driving Executive Engagement with Thought Leadership and Innovation (with Rob Leavitt)

    -Navigating the Key Stages and Dimensions of a Successful ABM Program (with Bev Burgess & Lisa Dennis)

    -Technology Enabled, Data-Driven Marketing (with Kathy Macchi)

    -Transforming Marketing with Data, Analytics, and Insight (with Vincent Rousselet & Julie Schwartz)

  • 4:15 pm - 5:00 pm

    What’s New and What’s Next in Field Marketing & ABM

    Facilitator: Bev Burgess, SVP & ABM Practice Lead, ITSMA

  • 5:00 pm - 5:15 pm

    Day One Wrap-Up & Discussion

  • 5:30 pm - 7:30 pm

    Networking Reception - Stone Brewing Tap Room

Wednesday, May 20 - Amphora Ballroom

  • 7:30 am - 8:00 am

    Continental Breakfast

  • 8:00 am - 8:15 am

    Welcome Back & ITSMA Update

    Rob Leavitt, SVP, Consulting, ITSMA

  • 8:15 am - 9:00 am

    Attracting, Developing, & Retaining the Marketing Leaders of the Future

    Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University

  • 9:00 am - 9:45 am

    Strategies and Technologies for a Successful Transformation to Modern Marketing

    Kelvin Gee, Senior Director, Modern Marketing Business Transformation, Oracle

  • 9:45 am - 10:15 am

    Networking Break

  • 10:15 am - 11:00 am

    Accelerating Digital CX Transformation Grounded in Data Science and Machine Learning

    Steve Cox, Vice President, Digital Lifecycle Journeys, Cisco

  • 11:00 am - 11:45 am

    New Ideas, Next Steps, & Final Thoughts

    Bev Burgess, SVP & ABM Practice Lead, ITSMA

    Rob Leavitt, SVP, Consulting, ITSMA

    Vincent Rousselet, Vice President, ITSMA

    Julie Schwartz, SVP, Research & Thought Leadership, ITSMA

  • 11:45 am

    Boxed Lunch - To go or Solera Courtyard

Please note: ITSMA reserves the right to make changes or substitutions to this event.

Fees and Hotels

Pricing

    • Earlybird (March 20)
    • Advanced (April 19)
    • Standard (May 19)
    • Members
    • $1695
    • $1895
    • $2095
    • Non members
    • $1995
    • $2295
    • $2595
    • Earlybird (March 20)
    • Members$1695
    • Non members$1995

Fees include Forum materials, continental breakfasts, lunches, refreshments, and receptions.

*Please note that there are special discounts for three or more participants from your organization. For more information, contact Lisa Hafer directly at +1 781 862 8500, x118 or lhafer@itsma.com.

Event Location
The Westin Verasa
1314 McKinstry Street Napa, CA 94559
Phone: +1 707 257 1800

Accomodation

The Westin Verasa, Napa
1314 McKinstry Street, Napa, CA, 94559
Venue phone
1-707-257-1800

Accommodations
Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa. To receive the discounted rate, please identify yourself as a participant of ITSMA’s Marketing Leadership Forum. There is a 3-day cancellation policy.

Room Rates
Available until April 27, 2020 – Does not include $20 nightly amenity fee which includes parking, Wi-Fi, gym, pool.
$279 Deluxe King Room (May 17-27)

Booking Reservations
To book your reservation, please use the online booking link or call Reservations directly at +1 707 257 1800, and be sure to reference ITSMA.

Hotel Information
Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine.

Alternate Hotels:
River Terrace Inn
Distance from Westin Verasa: .11
Napa River Inn at the Historic Napa Mill
Distance from Westin Verasa: .55

Enriching discussion and thought provoking presentations. Appreciated the opportunity to connect with like-minded colleagues. 

– Vito Labate, Global Head, Sector & Industry Marketing, Capgemini

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