Marketing Leadership Forum 2020: Transforming Marketing for Next Gen Growth
B2B marketing leaders are well along in transforming their teams to thrive in the connected economy. As customers and prospects accelerate their own business transformations, though, marketers need to pick up the pace in leveraging the latest in next gen tools, talent, and teamwork.
ITSMA’s 2020 Marketing Leadership Forum will dive deep into what’s new and next with data, analytics, and insight-driven marketing, along with the surrounding practices for driving growth in the 2020s. The forum will explore essential issues including the opportunities and challenges with AI and machine learning, the rise of insight-driven marketing, cross-organizational collaboration and agility, marketing’s role in driving new strategic opportunities, the mainstreaming of Account-Based Marketing, and new approaches to executive engagement.
Based on more than two decades of experience in bringing together senior marketing leaders, ITSMA’s 2020 forum provides forward-thinking executives with a rare opportunity to review and innovate around the latest research, best practices, and new thinking on marketing strategy and tactics with an intimate group of their peers.
See our agenda for more details, and register by March 20 to receive the best pricing to attend this exclusive, invitation-only gathering.
Featured speakers include:
- Bev Burgess, SVP & ABM Practice Lead, ITSMA
- Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte; Lecturer, Northwestern University and Co-Author of The Technology Fallacy: How People Are the Real Key to Digital Transformation
- Steve Cox, Vice President, Digital Lifecycle Journeys, Cisco
- Lisa Dennis, Senior Associate, ITSMA & President, Knowledgence Associates
- Arthur Filip, Executive Vice President, Sales Transformation & Marketing, HCL Technologies
- Kelvin Gee, Senior Director, Modern Marketing Business Transformation, Oracle
- Suzanne Kounkel, CMO, Deloitte Consulting
- Rob Leavitt, Senior Vice President, Consulting, ITSMA
- Kathy Macchi, Senior Associate, ITSMA & Vice President, Consulting Services, Inverta
- Robin Matlock, CMO, VMware
- Dave Munn, President & CEO, ITSMA
- Vincent Rousselet, Vice President, ITSMA
- Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA
Who Should Participate
ITSMA’s Marketing Leadership Forum is designed specifically for senior marketing leaders at director-level and above from technology, professional services, communications, health care, and other B2B sectors. If you are interested in attending and want to confirm your eligibility, please contact Lisa Hafer at +1 781 862 8500, x118 or firstname.lastname@example.org.
Why You Should Attend
The Marketing Leadership Forum is purposely small and intimate, involving 50+ senior marketing leaders to maximize participation, networking, and peer learning. You will come away not only with new insight and information, but several new connections.
Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Dirk Mullenger at email@example.com to explore opportunities for 2020.
Please login to the site before registering for this event.
With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.
Monday, May 18 - Solera Courtyard
- 5:00 pm - 7:00 pm
Welcome Reception & Pre-Registration
Tuesday, May 19 - Amphora Ballroom
- 8:00 am - 8:30 am
Registration & Continental Breakfast
- 8:30 am - 8:45 am
Kickoff & Opening Remarks
Dave Munn, President & CEO, ITSMA
- 8:45 am - 10:00 am
Transforming Marketing for Next Gen Growth
Julie Schwartz, SVP, Research & Thought Leadership, ITSMA
Vincent Rousselet, Vice President, ITSMA10:00 am - 10:30 am
Networking Break10:30 am - 11:15 am
CMO Perspective: Transforming Marketing with Enterprise and Commercial Accounts
Robin Matlock, Chief Marketing Officer, VMware11:15 am - 12:00 pm
CMO Panel12:00 pm - 1:15 pm
Lunch - Solera Coutyard1:15 pm - 2:00 pm
Deloitte’s Marketing Journey Transforming Sales Enablement
Suzanne Kounkel, Chief Marketing Officer, Deloitte Consulting2:00 pm - 2:45 pm
HCL’s Sales Transformation Journey
Arthur Filip, Executive Vice President, Sales Transformation & Marketing, HCL Technologies2:45 pm - 3:15 pm
Networking Break3:15 pm - 4:15 pm
Hot Topic Discussions
-Building the Marketing Organization, Culture, and Skills of the Future (with Jonathan Copulsky)
-Driving Executive Engagement with Thought Leadership and Innovation (with Rob Leavitt)
-Navigating the Key Stages and Dimensions of a Successful ABM Program (with Bev Burgess & Lisa Dennis)
-Technology Enabled, Data-Driven Marketing (with Kathy Macchi)
-Transforming Marketing with Data, Analytics, and Insight (with Vincent Rousselet & Julie Schwartz)4:15 pm - 5:00 pm
What’s New and What’s Next in Field Marketing & ABM
Facilitator: Bev Burgess, SVP & ABM Practice Lead, ITSMA5:00 pm - 5:15 pm
Day One Wrap-Up & Discussion5:30 pm - 7:30 pm
Networking Reception - Stone Brewing Tap Room
Wednesday, May 20 - Amphora Ballroom
- 7:30 am - 8:00 am
- 8:00 am - 8:15 am
Welcome Back & ITSMA Update
Rob Leavitt, SVP, Consulting, ITSMA
- 8:15 am - 9:00 am
Attracting, Developing, & Retaining the Marketing Leaders of the Future
Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte, Author, and Lecturer, Northwestern University
- 9:00 am - 9:45 am
Strategies and Technologies for a Successful Transformation to Modern Marketing
Kelvin Gee, Senior Director, Modern Marketing Business Transformation, Oracle
- 9:45 am - 10:15 am
- 10:15 am - 11:00 am
Accelerating Digital CX Transformation Grounded in Data Science and Machine Learning
Steve Cox, Vice President, Digital Lifecycle Journeys, Cisco
- 11:00 am - 11:45 am
New Ideas, Next Steps, & Final Thoughts
Bev Burgess, SVP & ABM Practice Lead, ITSMA
Rob Leavitt, SVP, Consulting, ITSMA
Vincent Rousselet, Vice President, ITSMA
Julie Schwartz, SVP, Research & Thought Leadership, ITSMA11:45 am
Boxed Lunch - To go or Solera Courtyard
Please note: ITSMA reserves the right to make changes or substitutions to this event.Fees and Hotels
- Earlybird (March 20)
- Advanced (April 19)
- Standard (May 19)
- Non members
- Earlybird (March 20)
- Non members$1995
Fees include Forum materials, continental breakfasts, lunches, refreshments, and receptions.
*Please note that there are special discounts for three or more participants from your organization. For more information, contact Lisa Hafer directly at +1 781 862 8500, x118 or firstname.lastname@example.org.
The Westin Verasa
1314 McKinstry Street Napa, CA 94559
Phone: +1 707 257 1800
AccomodationThe Westin Verasa, Napa
1314 McKinstry Street, Napa, CA, 94559Venue phone
Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa. To receive the discounted rate, please identify yourself as a participant of ITSMA’s Marketing Leadership Forum. There is a 3-day cancellation policy.
Available until April 27, 2020 – Does not include $20 nightly amenity fee which includes parking, Wi-Fi, gym, pool.
$279 Deluxe King Room (May 17-27)
To book your reservation, please use the online booking link or call Reservations directly at +1 707 257 1800, and be sure to reference ITSMA.
Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine.
River Terrace Inn
Distance from Westin Verasa: .11
Napa River Inn at the Historic Napa Mill
Distance from Westin Verasa: .55
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