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Marketing Excellence: Stories From 2017 Award Finalists

December 7 @ 6:00 pm - 9:00 pm GMT

Members Free
Non-members $495.00
  • Briefing, Europe, Event
  • Bloomberg, Finsbury, London, EC2A 1PQ

ITSMA’s annual Marketing Excellence Awards honors outstanding marketing programs for B2B services and solutions across the technology, telecoms, and professional service sectors. Beyond the gloss and glitz, ITSMA’s Marketing Excellence Awards honor the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

Our 2017 program includes awards in seven categories:

  • Accelerating Growth with Account-Based Marketing
  • Closing the Insight-to-Action Gap
  • Driving Business with Thought Leadership
  • Enabling Sales for New Growth Opportunities
  • Ensuring Customer Success
  • Strengthening Brand Differentiation
  • Transforming Marketing for Digital Leadership

Please join some of this year’s finalists to hear their stories, network with peers, and gain inspiration with new ideas and approaches for your own marketing excellence. Speakers include:

Category: Enabling Sales for New Growth Opportunities
Steve Sinclair, Sales & Marketing Director, PwC

Steve leads a team of PwC consultants in the area of customer experience, sales and marketing effectiveness, and customer analytics and insight. He will share PwC’s winning entry on how the sales and marketing team seized new financial regulation as an opportunity to become the leading consulting firm on the new ruling, driving $60M in booked business.

Category: Closing The Insight-to-Action Gap
Julie Woods-Moss, Chief Marketing and Innovation Officer, Tata Communications

Julie is responsible for all company-wide marketing & communications and also leads the Innovation mandate for the company. Tata Communications’ Insights Program was designed with the overarching theme of ‘Keeping Insights at the Heart of Everything We Do.’ Julie will highlight the challenges faced and how this entailed creating a platform/tool that would be able to provide real-time account and market intelligence on-the-go, and curating customized content that would drive customer conversations. The program delivered direct impact on the sales funnel with over 500 insights as qualified leads in FY17, supported 10 product launches, and delivered account-level insights for over 1,000 key accounts.

What to Expect
This session is open to marketers of all levels and is an opportunity to hear some of this year’s Marketing Excellence Awards finalists tell their stories, and to interact through Q&A and a panel discussion session. Assorted canapés and beverages will also be served.

How to Register
The number of attendees is limited to 40, so please reserve your place as soon as possible. If you need more information or have questions, please contact Victoria Monger at vmonger@itsma.com or +44 (0) 7971 398968.

This event is free for ITSMA Europe and ITSMA Global members – log in for complimentary registration. Non-members will be charged at $495/£375*/€435* per seat. (*Actual price determined by current conversion rate upon registration.)

Cancellation and Refund Policy
Any cancellations or substitutions must be in writing. Please send any notices to Victoria Monger at vmonger@itsma.com. Cancellations received less than 15 days before the event are subject to a cancellation fee equal to 25% of the event fee, and cancellations received less than 10 days before the event will be subject to no refund. Substitutions approved by ITSMA are permitted up to the start of the event.

 


Hosted by

Vincent Rousselet

Senior Director, ITSMA

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a senior associate with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

Full bio

Steve Sinclair

Sales & Marketing Director, PwC

Steve Sinclair is Sales & Marketing Director at PwC. His previous experience has been with McKinsey, IBM and PwC where he has led customer experience, marketing and sales effectiveness consulting.

Full bio

Julie Woods-Moss

Chief Marketing & Innovation Officer, Tata Communications

Julie Woods-Moss is the Chief Marketing and Innovation Officer at Tata Communications. As the CMO, Julie is responsible for all company-wide marketing and communications. She also leads the Innovation mandate for the company, working closely with the start-up ecosystems and academia, as well as leading the internal entrepreneurship programme at Tata Communications. Julie has held senior executive roles in leading international corporations including IBM, UPC (part of Liberty Media group), and BT. She has a strong background in digital marketing, technology, telecom, and venture development.

Full bio

 

Venue

Bloomberg, Finsbury, London
City Gate House, 39 Finsbury Square, London, EC2A 1PQ,
Venue phone
+44 20 7330 7500
Venue website

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