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Events › IBM’s Driving Deep Brand Differentiation Through Global Cause Marketing

IBM’s Driving Deep Brand Differentiation Through Global Cause Marketing

January 30 @ 11:00 am - 11:45 am EST

  • Webcast

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personalization, sales enablement, and thought leadership.

Join ITSMA’s Donna Thach, Manager, Research, Data, & Analytics and guest speakers Wyatt Urmey, Program Director, North America Hybrid Cloud and Developer Marketing, IBM, Joshua Carr, Head of Developer Marketing Content Strategy, IBM, and Katie McWilliam, Social Brand Strategist, IBM for the first presentation in this series.

Learn about IBM’s 2019 gold award-winning program, Influencing the Critical Influencers Global Call for Code, Code and Response, Driving Deep Brand Differentiation Through Global Cause Marketing, in the Building Reputation Through Brand and Differentiation category. Hear about their global cause marketing program that includes Call for Code, a collaboration with the David Clark Cause as the founding partner of this global initiative, and the launch of Code and Response, which provides a platform to create and deploy open source technologies to tackle some of the world’s biggest challenges.

ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2020 MEA Program will be open for submissions in early March—so stay tuned for an announcement and more information to follow! Learn about the 2019 MEA Winners.

Register for this complimentary webcast through our BrightTALK channel.

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