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Events › HPE’s Gold Dust: Mining Value Through Insights

HPE’s Gold Dust: Mining Value Through Insights

February 20 @ 11:00 am - 11:30 am EST

  • Webcast

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personalization, sales enablement, and thought leadership.

Join ITSMA’s Vincent Rousselet, Vice President, and guest speaker Mohan Mullagiri, Customer Analytics and Insights Leader, HPE for the second presentation in this series.

Learn about HPE’s 2019 diamond award-winning program, Gold Dust: Mining Value Through Insights, in the Driving Strategic Growth category. Hear about their Gold Dust program, an intelligent account pursuit framework, developed to enable HPE sales teams to proactively engage customers with contextual insights that address customer’s relevant industry challenges, transformation requirements and growth opportunities.

ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2020 MEA Program will be open for submissions in early March—so stay tuned for an announcement and more information to follow! Learn about the 2019 MEA Winners.

Register for this complimentary webcast through our BrightTALK channel.

 

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