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How Executives Engage: Connecting with Customers at Every Stage of the Relationship Lifecycle—Highlights from 2018 Buyers Study (Webcast)

November 15 @ 11:00 am - 12:00 pm EST

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ITSMA’s annual buyer studies have brought to the fore a host of critical insights in recent years, including the changing landscape for customer engagement, new priorities for omnichannel marketing, the continuing value of direct SME engagement in the digital world, and the new “4 P’s” of content marketing.

Our new 2018 study (our 20th annual) will include survey data from more than 400 senior executives who have recently purchased high-consideration services and solutions in North America and Europe.

The research digs into key issues including content consumption preferences during each stage of the purchase process, with an emphasis on innovation and client engagement from epiphany and awareness through solution provider selection and customer success.

This briefing is complimentary for ITSMA members and $195 (€165) for non-members.


Facilitator

Julie Schwartz

Senior Vice President, Research & Thought Leadership, jschwartz@itsma.com

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.

Full bio

General Information

ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.

Interested in learning more about the topics we cover? Send us a note at info@itsma.com or with our Contact Form.

 

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