As ITSMA research continues to support, Account-Based Marketing (ABM) is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.
Join ITSMA’s Rob Leavitt, Senior Vice President, for this joint webcast with the Account-Based Marketing Leadership Alliance (ABMLA) to talk about the current state of ABM and how it’s continuing to show an impact on business.
Rob will be moderating a panel of experts who will join the conversation to talk about what’s working in ABM and what’s not…and what’s going to change in the year ahead.
Register for this complimentary webcast here.