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Four Principles to Guide Your 2020 Marketing Plans: Highlights from ITSMA’s 2019 How Executives Engage Study

October 30 @ 11:00 am - 12:00 pm EDT

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Three solution providers will achieve trusted advisor status. So how do you ensure that you are one of them? With seamless orchestration of personalized content from your senior executives, SMEs, delivery organization, and product groups, in addition to sales and marketing.

ITSMA’s 2019 How Executives Engage study (our 21st annual) includes survey data from more than 400 senior executives who have recently purchased high-consideration services and solutions in North America and Europe. The research reveals executives’ priorities when engaging with solution providers, such as preferred channels, types of events, and executive engagement programs, and the benefits of personalization and account-based marketing (ABM). Based on the data, ITSMA will recommend four principles to guide your 2020 marketing plans.

This webcast is complimentary for ITSMA member companies and $195 for non-members.


Julie Schwartz

Senior Vice President, Research & Thought Leadership, [email protected]

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.

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General Information

ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.

Interested in learning more about the topics we cover? Send us a note at [email protected] or with our Contact Form.


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