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IBM’s Expert Advice Program [MEA Webcast Series]

April 11 @ 11:00 am - 11:35 am EDT

  • Webcast

ITSMA’s new Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2018 for best performance in marketing B2B services and solutions in categories including account-based marketing, customer success, digital transformation, sales enablement, thought leadership, and more.

Join ITSMA’s Vincent Rousselet, Vice President and guest speaker Clara Belalcazar, Vice President, Performance Marketing & Digital Channels, IBM for our third presentation in this series.

Learn about IBM’s 2018 diamond award-winning program IBM’s Expert Advice Program in the Strengthening Marketing’s Role in Customer Experience and Success category. Hear about their “ExpertAdvice” program for clients and prospects to participate in free, 30-minute consultations with a company subject matter expert (SME) on the topic of their choice, providing better engagement and leading to a 30+% increase in conversion rates.

ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2019 MEA Program is now accepting submissions!

Register below for this complimentary webcast through our BrightTALK channel.

 

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