Content marketers have made great strides in recent years, but connecting effectively with senior executives remains one of the toughest challenges. C-suite and other top executives at our customers and prospects are absolutely interested in new ideas, new ways of doing business, and innovative solutions… so long as they are truly relevant, credible, and timely. Executive standards are really high and breaking through the competitive noise is no simple task.
Join ITSMA’s Rob Leavitt and Julie Schwartz on this webcast that’s featured as part of BrightTALK’s B2B Content and Demand Strategies for Growth Summit. Rob and Julie will review new research on executive preferences for content and engagement, and five guidelines to orient content marketing to what really works to connect with the executives that matter most.
Register below for this complimentary webcast.