ITSMA’s Bev Burgess, SVP & ABM Practice Lead, has written her third book, Executive Engagement Strategies (Kogan Page, March 2020), which is coming out in March and will be launched at an exclusive, invite-only event in London.
The book is a comprehensive guide to engaging with senior professionals making buying decisions – helping to win sustainable, long-lasting business. It provides easy-to-follow advice that will help professionals interact at each step of the B2B buying process using a combination of people, messages, and communication channels. It’s filled with global case studies and examples including Accenture, Deloitte, Fujitsu, IBM and O2 that will help you know what to say, and when and how to say it, to build trust, and win business.
“A comprehensive overview of how to approach a game changing services marketing activity.”
– Ian Hunter, Vice President, North West Europe Marketing, Fujitsu
The festivities are being held at Manasian & Co where drinks and appetizers will be served and books will be available at a discount – and ready for the author’s signature!
If you’re interested in sharing a toast with Bev, please contact Victoria Monger at email@example.com.
Manasian & Co, London
15 The Charterhouse, Charterhouse Square,
+44 (0)20 7490 7238