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Orchestrating Executive Engagement: Five Strategies for Success

March 11 @ 11:00 am - 12:00 pm EDT

Members Free
Non-members $195.00

Executive engagement is one of those maddening topics for marketers: We know it’s important, we invest heavily in programs to reach the C-suite, and we’re constantly looking for creative new approaches to connect with the incredibly busy executives that drive decisions for the high-value solutions that we’re most trying to sell. But what stands out from the crowd? What really works? And how do you actually measure the value of engaging with executives? These are basic questions that continue to challenge every initiative.

Fortunately, we’ve got some answers. As with ABM, ITSMA has again literally written the book on Executive Engagement. Building on years of ITSMA research, extensive hands-on experience, and fresh new case studies, ITSMA’s Bev Burgess, SVP & ABM Practice Lead, is releasing Executive Engagement Strategies on March 3 (UK) and March 30 (USA). This webcast offers an early look at the key findings and recommendations.

Join Bev and Rob Leavitt, SVP, Consulting, ITSMA, for a fast-paced discussion of the five strategies for executive engagement success, a host of examples from companies leading the way forward, and the challenges and opportunities to better orchestrate engagement experiences across the range of programs and initiatives that companies like yours most commonly use to connect.

This webcast is complimentary for ITSMA member companies and $195 for non-members.

Bev’s new book is ready to pre-order now from Kogan Page. Please use AMKITSMA20 for 20% off your copy!


Beverley Burgess

Senior Vice President and ABM Practice Lead, bburgess@itsma.com

Bev is an industry expert in marketing technology services and literally wrote the book on it (Marketing Technology as a Service, Wiley 2010). She is best known as an authority on Account-Based Marketing (ABM), being the first to classify it when developing the approach jointly with several clients. She is co-author of the book, A Practitioner's Guide to Account-Based Marketing (Kogan Page, 2017), and leads ITSMA’s ABM practice. Bev is also the author of the forthcoming book, Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business (Kogan Page, 2020).

Full bio

Rob Leavitt

Senior Vice President, Consulting, rleavitt@itsma.com

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing.

Full bio

General Information

ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.

Interested in learning more about the topics we cover? Send us a note at info@itsma.com or with our Contact Form.


This event is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
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