Most B2B companies have ramped up investment in thought leadership programs in recent years, and executive-level innovation programs are not far behind. Now that such efforts are commonplace, however, the challenge is how best to stand out from the crowd.
Indeed, ITSMA’s 2018 How Executives Engage study showed that the vast majority of buyers already participate in innovation programs with vendors – and typically they’re showing up at your competitors during the same buying cycle even as they’re checking you out, too. And this year’s follow-on study showed that breaking into that coveted “trusted advisor” status is harder than ever.
Join ITSMA’s Rob Leavitt and special guests Pradeep U.N., Director, Customer & Field Experiences, Microsoft and Mary Healy, VP Strategy–Insights & Analytics, Opus to dig into the latest and greatest in executive engagement strategies and programs. We’ll share highlights from ITSMA’s latest research, look closely at Microsoft’s award-winning Services Executive Board program, and explore the very latest in experiential marketing at the executive level with Opus.