ITSMA has launched a new Marketing Excellence Awards (MEA) webcast series, showcasing programs we have awarded for best performance in marketing B2B services and solutions in categories including account-based marketing, customer success, digital transformation, sales enablement, thought leadership, and more.
Join ITSMA’s Bev Burgess, SVP & ABM Practice Lead and guest speaker Rudy Dillenseger, Director of Worldwide Account-Based Engagement, Microsoft for our first presentation in this series.
Learn about Microsoft’s 2018 diamond award-winning program Enabling Sales with Account-Based Engagement in the Enabling Sales to Accelerate Growth category. Hear how this sales enablement program helped account teams drive business outcome conversations and increased share of wallet by driving significantly larger deals and a higher win rate of 30 points with assets now widely available to drive digital transformation in all accounts.
ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2019 MEA Program is now accepting submissions!
Register below for this complimentary webcast through our BrightTALK channel.