In our innovation-obsessed economy, B2B marketers need to go beyond traditional knowledge-sharing publication programs to create thought leadership-driven engagement platforms.
Thought leadership is no longer about showing off how much you know; it’s about what you do with what you know to accelerate client innovation. It’s about trust, transparency, and collaboration at the executive level. And it’s about positioning your organization and your experts as catalysts for growth in an increasingly uncertain and hyper-competitive environment.
This 60-minute ITSMA webcast will share insights from a new benchmark survey on how B2B firms are investing in and measuring success with thought leadership development, engagement, and collaboration at the executive level. Based on data and case study examples from industry leaders, including guest speakers Eran Levy, Head of Thought Leadership, Cisco and Melody Callaway, Director, Marketing, NTT DATA Services, the webcast will address:
- What C-suite executives are looking for with thought leadership and business innovation
- Thought leadership engagement strategies that work best at the executive level
- Top organizational challenges to optimize thought leadership-based engagement programs
- New approaches to measure thought leadership impact
This briefing is complimentary for ITSMA members and $195 (€160) for non-members.
Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, brand positioning, and solutions marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing. Full bio
Head of Thought Leadership, Cisco
Eran Levy is the head of Cisco’s Thought Leadership practice and the executive director of Connected Futures. He joined Cisco in 2008 to lead regional strategy and business development, working with global leaders to inspire and transform their business: helping them take on a new digital journey to become more competitive and capitalize on business opportunities. Full bio
Director of Marketing, NTT DATA Services
An award-winning public relations professional, Melody Callaway specializes in helping organizations build thought leadership and public relations programs from the ground up. With an outstanding record of success in business-to-business and business-to-consumer markets, she’s helped public, private, and venture-backed startups formulate external branding strategies that make them stand out from the competition. Callaway currently oversees thought leadership and financial services marketing for NTT DATA Services.Full bio
ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library.
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