B2B firms are investing in and measuring success with thought leadership development, engagement, and collaboration to drive conversations at the executive level.
However, thought leadership is no longer about showing off how much you know; it’s about what you do with what you know to accelerate client innovation. It’s about trust, transparency, and collaboration at the executive level. And it’s about positioning your organization and your experts as catalysts for growth in an increasingly uncertain and hyper-competitive environment.
This ITSMA lunch roundtable will share insights from a new benchmark survey on how B2B firms are investing in and measuring success with thought leadership development, engagement, and collaboration with clients.
The session will feature industry examples, new approaches, and key focus areas for companies looking to improve their knowledge and best practices on this topic.
What you will learn:
- What C-suite executives are looking for with thought leadership and business innovation
- Thought leadership engagement strategies that work best at the executive level
- Top organizational challenges to optimize thought leadership-based engagement programs
- New approaches to measure thought leadership impact
This lunch briefing is complimentary for ITSMA members and $195 (€165*) for non-members.
*Actual price determined by current conversion rate upon registration
Facilitator & Speaker
Vice President, ITSMA
Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia.
As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.Full bio
Research expert, Market Insight, SITA
Christelle is responsible for managing, analyzing and publishing Air Transport IT trends for SITA’s key surveys, including the Passenger IT Trends Survey and the Airport IT Trends Survey. Christelle joined SITA in 2007 as a member of the Marketing Communications team. She brings to the table more than 17 years of marketing expertise in the areas of telecoms, mobile and business intelligence technologies, passenger facilitation, passenger behaviors, emotions sciences.Full bio
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