Two years ago, based on our buyer behavior research, ITSMA introduced the new 4Ps of marketing. Today, the 4Ps are more relevant than ever, especially personalization. Buyer expectations continue to rise and technology is constantly evolving. Therefore, everything that marketing does must continue down the personalization path. Marketers need to harness technology to gain greater insight into buyers’ wants and needs, including the solutions, content, formats, channels and engagement programs that buyers prefer.
Join Julie Schwartz, ITSMA Senior VP of Research & Thought Leadership and Donna Thach, ITSMA Manager of Research, Data, & Analytics as they share highlights from ITSMA’s most current research and case studies on digitizing marketing to personalize engagement.