Loading Events

Digitizing Marketing for Deeper Engagement and Personalization

April 24 @ 11:00 am - 12:00 pm EDT

Members Free
Non-members $195.00

Two years ago, based on our buyer behavior research, ITSMA introduced the new 4Ps of marketing. Today, the 4Ps are more relevant than ever, especially personalization. Buyer expectations continue to rise and technology is constantly evolving. Therefore, everything that marketing does must continue down the personalization path. Marketers need to harness technology to gain greater insight into buyers’ wants and needs, including the solutions, content, formats, channels and engagement programs that buyers prefer.

Join Julie Schwartz, ITSMA Senior VP of Research & Thought Leadership and Donna Thach, ITSMA Manager of Research, Data, & Analytics as they share highlights from ITSMA’s most current research and case studies on digitizing marketing to personalize engagement.

Please login to the site before registering for this event.

Not a member? Sign up

  1. invalid username! must be completed!
  2. incorrect password! must be completed!
Become a member and gain access to all our tools and resources!

Want to gain free access to all our tools and resources?

Become a member and get access to the latest insight from ITSMA.