Have you been doing ABM for a while, or even years, but still need a confidence boost to solve more complex problems? Are you located in London? Here’s your chance to spend the day with ITSMA’s SVP, Consulting, Rob Leavitt who is partnering with Demandbase to co-lead this workshop designed for expert level ABM marketers seeking an edge.
What you’ll learn in this full-day course:
- Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
- Going beyond Demand Generation – pipeline acceleration and customer upsell and retention
- Organizing and aligning your Marketing team for ABM
You’ll also learn from real-world ABM case studies and network with other ABM-minded professionals.
Find information and registration details here.
For a deeper dive into ABM Certification, ITSMA offers a 90-day, on-the-job immersion in the methodology and skills ABM-ers need to succeed, including a kickoff workshop, dedicated coaching/mentoring, and programmatic focus on a real-world account and campaign. Upcoming workshops are taking place in London on October 16-17 and in Boston on December 10-11.
The Office Group, London
84 Eccleston Square,
020 3944 6976