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Cutting Through the Martech Hype: Priorities for Improving Impact and Reporting (Webcast)

October 3 @ 11:00 am - 12:00 pm EDT

Members Free
Non-members $195.00

Marketing technology may be the future of marketing, but one thing’s for certain: technology alone won’t make marketing successful. Based on a combination of in-depth interviews with and a survey of practitioners and martech luminaries, ITSMA will reveal what differentiates the marketing technology frontrunners from the rest of the pack.

ITSMA is teaming up with Inverta, a trusted B2B marketing consulting firm with a deep expertise in martech that helps clients bridge the gap between strategy and activation, supporting a seamless transition from theory to practice. Under their Martech Advisory services, Inverta helps organizations implement and optimize the right marketing tools for their business.


Julie Schwartz

Senior Vice President, Research & Thought Leadership, jschwartz@itsma.com

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.

Full bio

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