Marketing technology may be the future of marketing, but one thing’s for certain: technology alone won’t make marketing successful. Based on a combination of in-depth interviews with and a survey of practitioners and martech luminaries, ITSMA will reveal what differentiates the marketing technology frontrunners from the rest of the pack.
ITSMA is teaming up with Inverta, a trusted B2B marketing consulting firm with a deep expertise in martech that helps clients bridge the gap between strategy and activation, supporting a seamless transition from theory to practice. Under their Martech Advisory services, Inverta helps organizations implement and optimize the right marketing tools for their business.
Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.Full bio