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Cognizant Answers the Question…What To Do When Machines Do Everything? [MEA Webcast Series]

April 18 @ 11:00 am - 11:35 am EDT

  • Webcast

ITSMA’s new Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2018 for best performance in marketing B2B services and solutions in categories including account-based marketing, customer success, digital transformation, sales enablement, thought leadership, and more.

Join ITSMA’s Rob Leavitt, SVP and guest speaker Karen McCall, Associate Director of Marketing, Center for the Future of Work, Cognizant for our fourth presentation in this series.

Learn about Cognizant’s 2018 diamond award-winning program Cognizant Answers the Question…What To Do When Machines Do Everything? in the Driving Business with Thought Leadership category. Hear about their 360° marketing plan to change the narrative around perceived challenges in digital disruption that helped to build $730M of pipeline potential, assisted in securing at least $90M of won revenue, and influenced 50+ new accounts.

ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2019 MEA Program is now accepting submissions!

Register below for this complimentary webcast through our BrightTALK channel.


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