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Events › B2B Marketing Ignite 2018

B2B Marketing Ignite 2018

July 10

  • Event, Europe
  • Business Design Centre, London,

ITSMA’s ABM Practice Lead, Bev Burgess, is moderating a panel discussion at this year’s Ignite 2018 conference in London. This annual event boasts 83 speakers and 66 sessions across eight topics focused on marketing innovation and business growth.

Bev will be speaking under the B2B Gurus stream for the panel discussion on “Designing a blended ABM strategy: which type or types are right for me?” This session, which includes panelists from Dell, O2, and Oracle, will provide real world insight into what approaches marketers are using in their Account-Based Marketing programs. 

Copies of  Bev and Dave Munn’s book, A Practitioner’s Guide to Account-Based Marketing, will also be available for purchase at the event.

Go to the B2B Marketing Ignite 2018 website for details and registration.

 

Venue

Business Design Centre, London
52 Upper Street , London, , N1 0QH
Venue phone
+44 20 7288 6475

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