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How B2B Executives Engage: The European View

January 30 @ 8:00 am - 10:00 am GMT

  • Briefing, Event
  • One Alfred Place, London, WC1E 7EB

B2B marketers have long aspired to build “trusted advisor” status with customers and prospects. The hard reality is that decision-makers have little inclination to allow more than a very few service or solution providers to achieve that status.

Amid today’s ongoing market disruption, though, customers are looking for new sources of advice and guidance on the transformation issues that dominate the business landscape.

At this breakfast briefing, we’ll explore the wide variations that exist across five European markets in how executives wish to engage with their providers and debate how to shape your marketing strategy for a successful outcome.

Host Vincent Rousselet, Vice President, ITSMA, will be joined by ITSMA Senior Advisor, Dr. Charles Doyle, to share which formats, channels, content, and events are actively preferred by B2B buyers, and which truly turn them off.  Special guest, Catherine Walker, will round out the discussion by sharing her experience in digital and marketing transformations and performance improvement through operational effectiveness, which has helped clients build high performing teams to evolve their marketing organizations.

This event is aimed at senior B2B marketers from ITSMA member organizations with European responsibilities who seek to stand out in their chosen markets by building long-lasting trusted relationships with their clients. Marketing leaders from outside member companies are also welcome to attend.

To register your interest, please contact Victoria Monger at [email protected].


One Alfred Place, London
One Alfred Place, London, WC1E 7EB,
Venue phone
+44 (0)20 7000 1999
Venue website

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